In Augmented Reality News
August 21, 2025 – Aircards, a provider of immersive content, interactive displays, and spatial analytics, has this week announced that it has secured GBP £3 million in growth capital from Foresight Group. The funding will support Aircards’ international expansion, in-house fabrication capabilities, its Invisionary display line, as well as the development of its Metalitix spatial analytics platform.
Commenting on the investment, Michael Watson, Co-Founder & COO at Aircards said: “We are delighted to have secured this investment from Foresight, which marks a significant milestone in Aircards’ journey. With Foresight’s backing, we’re scaling our core Studio, expanding our network of interactive AI and AR-enabled hardware displays, and growing the immersive software and fabrication capabilities that connect digital storytelling with impactful physical experiences.”
Specifically, Aircards stated that the investment will help to accelerate the expansion of its in-house fabrication capabilities where it designs and builds physical environments for immersive experiences, such as LED tunnels, interactive pop-ups, augmented reality (AR)-enabled mirrors, and shared spaces.
The company will also use the funding for its Invisionary interactive display product line, which is led by its flagship LUX-75 product, an AI and AR-powered touchscreen. Invisionary offers digital out-of-home (DOOH) advertising display solutions designed for high traffic locations such as retail spaces, airports, events, and malls, and features immersive media, analytics, gamified experiences, virtual try-ons, and commerce integrations, according to Aircards.
Finally, funding will be used to support Aircards’ Metalitix spatial analytics platform, which provides heatmaps, gaze tracking, and session playback to measure engagement across 3D, AR, and mixed reality experiences.
Jordan Lavender, Senior Investment Manager at Foresight Group, said: “Aircards has demonstrated strong growth since inception five years ago and Foresight is excited to support the highly talented team on their next phase of growth.”
Aircards stated that since launching in 2020 it has delivered AR, VR, mixed reality, CGI, and AI campaigns for brands including Nike, L’Oréal, Diageo, Unilever, Louis Vuitton, and Red Bull across cities, flagship retail, stadiums and cultural events worldwide.
For more information on the company and its solutions for immersive branded experiences, click here.
Image credit: Aircards
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.