April 12, 2023 – Geenee AR, a provider of a WebAR publishing platform for brands and creators, has announced an integration with Inworld AI, a developer platform for creating artificial intelligence (AI) characters, that allows anyone to create and converse with an AI character in augmented reality (AR).
According to Geenee, the integration marks the first time that a generative AI character engine has been embedded in web-based augmented reality. The company noted that as the metaverse takes shape, AI-powered characters will likely be a key component of building out virtual worlds, thus providing users with nearly endless possibilities for interaction across digital spaces.
Using Geenee’s WebAR Builder, creators can now hook-up Inworld to a compatible AR avatar. Once an AR scene is published, users can share a link that allows anyone to have a voice-powered conversation with an AI character while in AR, all with no coding required.
With Inworld Studio, creators can use natural language and simple controls to create their character’s personality and brain – again, all with no coding required. Motivations, knowledge, character traits, voices, and virtually every aspect of the character’s personality can be customized. Once the Inworld brain is created, users can download a Ready Player Me .glb file that comes rigged and readily compatible with the Geenee AR platform, allowing for a seamless integration into an interactive augmented reality ecosystem on the open web.
Inworld uses over 20 machine learning models to mimic human expression, powering the character’s conversation, in addition to facial expressions, gestures, emotions, and actions.
The new integration will allow creators and brands to easily bring their AI-powered avatars to life in AR for both marketing and larger storytelling initiatives. Geenee stated that potential use-cases could include:
- Conversational games and marketing campaigns;
- AI brand ambassadors that can provide in-depth product info and tutorials;
- Educational applications such as giving users the ability to interview AI-powered historical figures;
- Fictional characters or real-life influencers and celebrities promoting an upcoming film, album or AAA game.
“We’re excited about this new opportunity for our AI characters to reach more people through engaging, interactive experiences in augmented reality. This is the future of brand activations, educational experiences, marketing, gaming, and more. We’re delighted that the process of creating an AI character in AR is now so easy with Geenee’s Inworld integration,” said Florin Radu, Head of Partnerships at Inworld AI.
Also commenting on the announcement was Elena de Sosa, VP Partner Development at Geenee AR, who said: “The integration of Inworld AI with Geenee Web AR unlocks a level of connection and personalization that wasn’t previously possible in augmented reality, enabling brands and creators to establish individual, human-like relationships with their audiences at scale. It’s an exciting development, and we’re thrilled to offer this feature to our partners and platform users. We can’t wait to see the innovative ways they’ll use this technology to create even more engaging experiences for their communities.”
For users interested in placing their AI character into AR, detailed documentedation is available here. For more information on Inworld AI and its developer platform for creating artificial intelligence characters, click here. To learn more about Geenee AR and its WebAR publishing platform, click here.
Image / video credit: Geenee AR / Inworld AI / YouTube
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.