October 1, 2020 – Sensorium Corporation, in partnership with The Night League and High Scream, has announced that Grammy award-winning DJ & Producer, David Guetta, will be joining Sensorium Galaxy – a social virtual reality (VR) platform backed by Forbes-listed billionaire Mikhail Prokhorov and Jay-Z’s music streaming service TIDAL. As the first step in the collaboration, Guetta will create a series of exclusive performances for Sensorium’s social VR universe.
Along with headline residencies at some of the world’s biggest clubs, from Las Vegas to Ibiza, David Guetta has worked with some of the biggest names in music, including Sia, Nicky Minaj, J Balvin, Justin Bieber and The Black Eyed Peas. The French DJ-Producer is also known for leveraging the latest technologies to deliver memorable experiences for his fans. Earlier this year, the DJ hosted two live streams in Miami and NYC that collectively attracted over 50 million viewers across the globe and raised well over USD $1.5 million for charities aiding COVID-19 relief.
VR experts of the Sensorium Galaxy team will be working alongside Guetta to create an accurate virtual representation of him to be used in multiple performances prepared exclusively for Sensorium users. Sensorium stated that the collaboration is pivotal for the development of high-quality VR content for the platform, and forms an important part of closing the physical gap between fans and artists.
Commenting on the partnership, Guetta said: “Sensorium Galaxy is going to take dance music and events to the next level so I’m really excited to come aboard! Whilst digital events have come a long way in the last months, I’ve not seen anything that comes anywhere near close to this. VR lets us create a new form of art. It’s a next-level experience that goes way beyond just watching a DJ show on a screen.”
He added, “The shows that I am preparing for Sensorium will be the first step in a series of amazing projects we will release next year. I believe this platform can change the entertainment industry and the way artists communicate with fans forever – prepare to have your minds blown!”
Sensorium Galaxy will consist of multiple worlds that act as content hubs. All performances by David Guetta will be hosted in the Galaxy’s ‘PRISM’ world — a hub for electronic music events developed in partnership with Yann Pissenem, CEO and Founder of The Night League and creator of the Hï Ibiza and Ushuaïa Ibiza nightclubs. Sensorium unveiled its first look at PRISM early last month.
“Having David come on board as the first DJ to join PRISM World is sending a clear message: VR is the future of social networking and content distribution,” said Pissenem. “David and I have been working together for more than two decades now. He is a genius that has always been ahead of the curve with music and understands the vision of what we will deliver with Sensorium Galaxy. Working with VR technology allows us to transcend the limits of the physical world and create unprecedented shows that will revolutionize the industry. It is going to be like nothing that has ever come before.”
The collaboration follows a recent Sensorium partnership with music streaming service TIDAL, which aims to give artists the chance to distribute their content in a VR setting.
The public release of Sensorium Galaxy is scheduled for the first half of 2021. Users will be able to experience the platform’s electronic music offering and wider social VR offering through a VR headset device, or via a PC or mobile device. For more information on Sensorium Corporation and its Galaxy project, please click here.
Video credit: Sensorium / YouTube
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.