August 5, 2019 – Eyekandy Ltd. has announced the launch of a WebAR feature to its Point & Place augmented reality platform, from which the company expects to see mainstream adoption of AR shopping. The Point & Place AR platform now allows shoppers to view products in AR in their own homes, without the need to download an App.
The free to use Point & Place platform offers retailers hundreds of products in AR, from over 50 leading brands, including; LG, Microsoft, Mattel, Dyson LEGO, Fisher-Price and Samsung. Retailers are now able to add a line of code to an e-Commerce web page in order to enable all the latest AR products to be automatically added to their mobile website pages.
This week, Eyekandy launched the WebAR feature with UK electrical retailer, Curry’s. Stuart Ramage, Online Trading Director at Curry’s, said: “We have already seen impressive sales uplifts of up to 30% in some product Categories with shoppers using the App version of Point and Place. Now that we can also enable shoppers to place products in their home without having to download the App, we expect this to be the gamechanger we have been waiting for to take AR shopping mainstream. Eyekandy provide us with hundreds of the latest AR product models, simple integration and great reporting.”
Carolyn Anderson, Trade Manager at LG UK, an early adopter of Point & Place, added: “LG is committed to delivering the most personalised shopping experience to our shoppers as possible. Point & Place AR enables all our retailer partners to add our range of AR product models to their websites easily.”
Joe Golden, Creative Director of Eyekandy, commented: “We are thrilled to continue our journey to change the way people shop with AR. Our commitment to support global brands and retailers to embrace this technology, to offer shoppers a new, personalised and engaging way to shop, has real momentum now.”
Image credit: Eyekandy Ltd.
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.