October 2, 2020 – ImagineAR Inc., a provider of an augmented reality platform that enables businesses to create their own AR mobile campaigns, has this week announced the signing of a two year partnership agreement with Spanish professional football club Valencia CF, to provide its augmented reality (AR) platform for fan activation and engagement.
Valencia CF plays in Spain’s top professional football division, La Liga, and has won the league title six times, as well as competed in the European Champions League six times in the last ten years.
Valencia CF President, Anil Murthy, stated: “With this unique season being played so far behind closed doors and without our fans, ImagineAR will allow us to keep our personal connection to [the fans] as strong as ever, thanks to their amazing mobile augmented reality. The resulting immersive experiences will create fun, energy and excitement that can be shared with other fans on all social media platforms. We are happy to be the first La Liga team to integrate ImagineAR into our digital communications platform.
Franco Segarra, Chief Digital Innovation Officer at Valencia CF commented: “Over the last three years, Valencia CF has been working extensively on digital innovation in order to get closer to our fans and introduce unique experiences to the world of football. The recent launch of our ‘VCF Innovation Hub’ demonstrates our commitment to adapting the newest and best of breed technologies to make our club stronger. We are excited to bring ImagineAR into our Hub as our Augmented Reality partner over the next 2 years and I look forward to delivering incredible fan engagement with them.”
As part of the Agreement, ImagineAR will provide Valencia CF with its iOS and Android SDK that fully integrates into their Mobile app. The ImagineAR SDK will provide Valencia with a back-office reporting tool for the club to generate marketing intelligence and insights, according to ImagineAR.
The company also noted that in addition to financial benefits of the agreement, ImagineAR will receive significant exposure via promotion and branding through the following:
- Becoming an ‘Innovation Partner’ of Valencia CF and a member of the VCF Innovation Hub;
- The company brand will be included in all official Valencia C.F communications in the Innovation Partner category;
- Branding on U-Television system (LED system) for all La Liga and Copa S.M. el Rey matches played in Valencia C.F’s Mestalla Stadium;
- Branding in the internal TV broadcasts of Mestalla TV, at Mestalla Stadium, during each match of the national league championships and S.M. del Rey Cup, as well as, friendly matches and institutional acts celebrated in the Mestalla Stadium, excluding finals, throughout the season;
- Branding on the official website of the club in the section dedicated to the VCF Innovation Hub;
- Branding within the social networks, newsletters and videos of the VCF Innovation Hub;
- One ImagineAR event in the facilities of the VIP Box at Mestalla Stadium.
As a result, ImagineAR has stated that it expects to enjoy “an incredible level of visibility and success within the Valencia C.F Mobile app and social media properties”. Furthermore, the company believes that there is a significant opportunity to expand its offering to further clubs in La Liga.
Alen Paul Silverrstieen, CEO of ImagineAR, said: “We are truly honored to be working with the legendary Valencia Club de Fútbol by delivering unmatched AR experiences to their massive global fan base. Their VCF Innovation HUB positions Valencia C.F as an international technology hub and we are very proud to be part of this great initiative by playing a critical role in connecting their players and fans in a historic period of time that forces them to be apart. The connections and immersive experiences made through the ImagineAR platform will be groundbreaking, making us very optimistic that this partnership will grow enormously in the next two years.”
Silverrstieen added “With respect to our Company, this is a major milestone that cannot be overstated. Valencia C.F is not only our first La Liga partner, they are also our first professional sports team partner outside of the United States and opens the door to further global expansion at the highest level of sports. Our shareholders can take great pride in this achievement.”
For more information on ImagineAR and its augmented reality solutions, please visit the company’s website.
Image credit: Valencia CF
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.