Microsoft selects Avatar Dimension for east coast Mixed Reality capture studio

In Mixed Reality News

September 29, 2020 – Avatar Dimension, a partnership of three technology companies that provides mixed reality and spatial computing solutions, has today announced that it has been selected by Microsoft as the exclusive licensee for its volumetric capture technology in the Washington, DC area. According to Avatar Dimension, after a rigorous testing process, Microsoft Mixed Reality Capture Studios certified the new studio, which is now ready to enter into full operation.

Volumetric capture is a method of turning people and objects into realistic 360-degree holographic 3D models. Utilizing Microsoft’s software and the brand new ‘Volucam’ cameras from IO Industries, Avatar Dimension will now be able to create holographic and volumetric content for government, business enterprises and immersive agencies, with a special emphasis on immersive and mixed reality training.

Avatar Dimension will open its doors in the coming months in the Washington DC area to serve customers in the east coast, as well as globally. The company stated that the choice of a Washington DC-based studio puts it close to enterprise, military centers, health care companies, and entertainment hubs.

“Avatar Dimension is built on decades of experience for leading brands,” explained Dennis Bracy, CEO of Avatar Dimension. “Our studio results are realistic and engrossing. For enterprise operations looking for truly innovative ways to have a meaningful effect with their audiences, this is the future.”

Simon Windsor, Co-Founder and Joint Managing Director of Dimension, commented: “We’re thrilled to be partnering with Avatar Studios and Sabey Data Center to launch an East Coast studio. Volumetric capture is essential for powerful new virtual experiences across all categories. From the Madonna holograms we created for the Billboard Music Awards to the Covid training created for the UK’s National Health Service, volumetric and real-time technologies are raising the bar for user engagement, with new possibilities emerging every day”. 

According to the company, mixed reality capture may become even more essential as a result of how COVID-19 is restricting large groups gathering for production. The new volumetric capture studio will be practising safe shooting in adherence to local guidance, with protocols that include adherence to social distancing rules, strict use of PPE and regular temperature checks by a medic on set.

Avatar Dimension builds on the strength of Avatar Studios of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle and will operate from a brand-new studio in Ashburn, VA located within Sabey’s Intergate Ashburn data center complex. The company will be hosting a panel this week at the VR/AR Global Summit ONLINE this week, including Microsoft and other experts entitled, “Moving Virtual Mountains: The Tipping Point that will Catapult Volumetric Capture to Mass Adoption.” For more information, click here.

Image credit: Avatar Dimension

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.