February 3, 2022 – The Alliance for Open Media (AOMedia), a non-profit focusing on providing next-generation, open-source digital media technology to everyone, has this week announced that Snap Inc. has joined the organization at the ‘Promoter’ level.
Snap Inc.’s technologies and services, such as Snapchat and Spectacles, use video and augmented reality (AR) to enhance how its community experiences the world.
As a member of the Alliance, Snap Inc. will collaborate with AOMedia members, which include leading technology companies such as Amazon, Microsoft, Google, Meta, AMD and NVIDIA, to advance open standards for media compression and delivery over the web.
AOMedia’s AV1 is an open-source codec that is interoperable, open, optimized for internet delivery and scalable to any modern device at any bandwidth, according to the organization. AOMedia added that its AV1 codec enables more screens to display the vivid images, deeper colors, brighter highlights, darker shadows and other enhanced UHD imaging features that consumers and businesses have come to expect – all while using less data.
“We’re very pleased to welcome Snap Inc. to the Alliance for Open Media, highlighting our joint commitment to leverage AV1 to improve streaming media in new and cutting-edge ways,” said Matt Frost, AOMedia Chair and Director at Google. “Snap Inc. brings a wealth of interactive video experience to support the development and adoption of AV1. Using AOMedia’s open framework, Snap Inc.’s knowledge and expertise will enhance our collective efforts to deliver next-generation video experiences that incorporate augmented reality video capabilities and more.”
Image credit: AOMedia / Snap Inc. / Twitter
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.