Social Augmented Reality app startup Fabric secures USD $1 million in funding

In Augmented Reality News 

August 20, 2020 – Fabric, a Los Angeles-based startup that helps brands deliver social and immersive augmented reality (AR) experiences to customers in real-time, has announced that it has closed a USD $1 million angel investment round. The funding round was led by Win Churchill, an early investor in Waze through an Israeli incubator, and included respected investors Ford Seeman, Julie Zwissler, Shai Robkin and others.

“Building Fabric has been a remarkable journey and our investors have been critical partners in understanding how we can best support our clients,” said Saul Garlick, co-founder and co-CEO of Fabric.

Fabric states that the investment will help the company and its Israel-based development team “reimagine Social AR”. Even while social distancing, Fabric’s human-centered technology connects people nearby in AR and around the world. 

Fabric’s platform is aimed at enhancing brands’ existing consumer-facing apps through an API. Brands are able to deliver messages directly to consumers in AR based on the user’s location, sparking conversations between consumers while sharing updates and offers from the brand itself. The company states that it has already generated revenue on its initial product as well.

Sarah Kass, Founder and co-CEO of Fabric, commented: “As Fabric becomes the underlying technology with which brands deepen the trust and community among their customers, we will create a new social fabric for the digital age.”

Fabric uses a proprietary, GPS-enabled AR technology that creates the effect of walking billboards that move with the user, inviting real-time interaction between customers and encouraging connections that can seamlessly become in-person conversations, according to the company. The app turns wherever a user is into a place to meet new people, allowing them to share messages, pictures and videos as AR “thought bubbles” overhead, visible to anyone nearby.

The company hopes that through this, its app will help to spark conversations in real life. Additionally, branded apps that want to nurture social engagement can use Fabric to help their users see each other nearby in AR and connect in real-time.

For more information on Fabric and its social augmented reality solution, please visit the company’s website.

Video credit: Spark Fabric / YouTube

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.