What’s the story?
Tencent has launched its Hunyuan 3D AI engine for creators and enterprises to accelerate 3D asset generation.
Why it matters
The release expands access to AI-driven 3D asset creation tools that use text, images, or sketches for faster content production.
The bigger picture
The rise of AI-based 3D generation is changing how digital content gets produced, from small assets to full environments.
In General XR News
November 27, 2025 – Chinese technology company Tencent has this week announced the official global launch of its Hunyuan 3D creation engine, an AI-powered platform designed to streamline 3D asset generation for creators and enterprises.
According to Tencent, the release aims to simplify the production of high-quality 3D models by enabling users to generate assets from text descriptions, images, or sketches, significantly reducing production time compared to traditional methods of asset creation.
Additionally, the Hunyuan 3D Model API is now available through Tencent Cloud, the company’s cloud computing business, and will allow global enterprises to integrate 3D generation capabilities into their workflows. Tencent stated that applications for the API include game development, e-commerce, film special effects, advertising, social media content, and 3D printing.
Users of Hunyuan 3D Global will receive 20 free generations per day, while enterprise users accessing the API via Tencent Cloud will receive 200 free credits for 3D asset generation.
Since its initial open-source release in November 2024, the Hunyuan 3D model has surpassed 3 million downloads on the community AI portal Hugging Face, according to Tencent. The Hunyuan 3D series has undergone several iterations, with the latest version, Hunyuan 3D 3.0, focused on high-quality object asset production. Specialized models, such as Hunyuan3D World, are designed to support the creation of large-scale interactive environments for gaming, virtual reality (VR), and digital content.
Tencent stated that over 150 enterprises in Mainland China have integrated the Hunyuan 3D Model through Tencent Cloud, including Unity China, Bambu Lab, and China’s largest AI content creation platform Liblib.
For more information on Tencent’s Hunyuan 3D AI engine, click here.
Image credit: Tencent
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About the author
Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.