Vesaro and D-BOX partner to deliver immersive Formula 1 simulation experiences

In General XR News

July 5, 2022 – D-BOX Technologies Inc., a provider of haptic and immersive entertainment technology, has recently announced that it is partnering with Vesaro, a British designer and manufacturer of advanced virtual reality (VR) simulators for entertainment and training for a new entertainment center from Kindred Concepts.

According to D-BOX, the new type of entertainment center will provide an immersive, state-of-the-art Formula 1 racing simulation experience, gamified for a mass audience as part of a unique global license agreement with Formula 1. 

Vesaro will design, engineer, and build advanced racing simulators that meet the high standards of the Formula 1 organization, which will be deployed in all Kindred Concepts centers. The company’s core product is its ‘Vesaro I’ commercial-grade modular simulation system. In addition to Vesaro I and its Formula body style F1 simulators, Vesaro also designs and builds flight and helicopter simulators.

D-BOX’ own haptic systems will then form a part of the Vesaro simulators for added haptic feedback and increased immersion. As a result, D-BOX anticipates that the deployment of Kindred Concepts centers will help benefit the identification and training of a new generation of Formula 1 racing drivers by allowing them to familiarize and memorize the different circuits and various race car settings, without a time limit and at a fraction of the cost of a real racing practice session.

“We really believe in this concept of Sim Racing centers and are proud to have been selected by Vesaro, our long-time partner in racing simulation. Kindred Concepts wants to bring together racing in a social environment all around the world. Each center will be supplied with state-of-the-art Vesaro simulators equipped with D-BOX haptic system, giving racing fans the best immersive social racing experience,” said Sébastien Mailhot, President and Chief Executive Officer at D-BOX.

He added, “Kindred Concepts wants to provide the best-in-class experiences, and with the strength of the Formula One brand, they are going to break barriers in competitive socializing. Cutting-edge technology from Vesaro and D-BOX with the excitement of F1 will create an unforgettable, adrenaline-fueled experience. This will give fans a slight idea of what it is like to sit in the cockpit of a vehicle that is capable of traveling at more than 300 km/h.”

Also commenting on the partnership was Nevil Slade, Chief Executive Officer at Vesaro, who said: “It was obvious for Vesaro to involve D-BOX in this project. Haptic systems are essential when it comes time to recreate the realism of a race, and D-BOX is the best in that field. Our racing simulators will bring to life the experience of driving a Formula 1 car in a stylish and fun environment, giving more people the opportunity to enjoy and get closer to the world of Formula 1. D-BOX provides experiences like we do. When people sit in our simulator, we have to wow them, and this new concept developed by Kindred Concepts is going to make them experience something special and take their breath away.”

According to D-BOX, the first venue equipped with 60 racing simulators will be installed in the city of London, England by the end of 2022, with potentially as many as 30 venues worldwide over the next five years.

For more information on D-BOX and its haptic solutions for simulators and immersive experiences, click here. To find out more about Vesaro and its advanced simulators, click here.

Image credit: Vesaro

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.