In Mixed Reality News
May 14, 2025 – Flam, a provider of AI-powered infrastructure for immersive marketing, has announced that it has raised USD $14 million in Series A funding to scale its app-less mixed reality (MR) and 3D experience platform for brands globally.
The company stated that with this latest funding, it aims to “redefine how consumers interact with ads, retail aisles, live broadcasts and fan moments.” The round was led by RTP Global, with participation from Dovetail and other existing investors, which Flam stated brings its total funding to USD $22 million.
“This capital unlocks the next chapter of Flam’s deep‑tech roadmap,” said Amit Gaiki, co-founder and CTO at Flam. “Our edge‑compute architecture already streams hyperreal mixed‑reality in under 300 ms; the next milestone is a fully generative pipeline that lets brands create, personalise, and publish digital & 3D experiences on the fly—secure and at scale.”
Flam’s technology enables marketers to transform any consumer touchpoint, such as packaging, out-of-home displays, digital ads, or live broadcasts, into interactive MR experience. The platform supports deployment via QR codes or links without requiring an app download.
“Our mission is to turn every touchpoint—digital, broadcast TV, mass media, retail, stadium fan engagements—into an interactive digital experience,” said Shourya Agarwal, co-founder and CEO of Flam.
Flam stated that its platform is currently used by over 100 global brands, including Google, Samsung, Emirates, Britannia, and Mahindra, adding that Flam-built campaigns have reached more than 380 million users worldwide.
Additionally, Flam has been working to accelerate R&D on its app-less GenAI infrastructure that enables brands to deliver high-fidelity 3D content, and plans to expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to global deployment. According to the company, its upcoming product pipeline aimed at democratizing MR deployment at scale includes generative AI-driven 3D asset creation, an enterprise suite of tools, and infrastructure for broadcasters and fan engagement.
Flam stated that it currently employs more than 120 people across engineering, AI, creative technology, and go-to-market teams. The company expects to grow to over 180 employees by the end of 2025, with expansion apparently already underway in the U.S., Europe, and Asia.
For more information on Flam and its AI-powered immersive marketing platform, click here.
Image credit: Flam
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.