January 18, 2023 – D-BOX Technologies Inc., a provider of haptic and immersive entertainment solutions, and Mercedes-Benz and Mercedes-AMG, have recently announced that D-BOX has obtained licensing rights to develop and commercialize a multipurpose motion platform targeting consumers and car dealerships.
According to D-BOX, the agreement opens up a range of product development opportunities for the company, in leveraging iconic brands such as Mercedes-Benz and Mercedes-AMG. The first product commercialized is a modular motion platform, which the company expects will be available for purchase sometime in February 2023.
The plug and play, multipurpose and low-profile product is compatible with almost all sim racing chassis manufacturers and can also be used in conjunction with chairs, sofas, fitness devices, and more in-home and commercial entertainment. It is also compatible with the D-BOX ecosystem, allowing users to benefit from a haptic experience for the more than 2,500 films and television series available in the company’s content catalog on D‑BOX PLUS.
With this collaboration, D-BOX and Mercedes-Benz will work to bring their vision for the future of entertainment to life by creating a new level of excitement through immersive experiences that combine movements, vibrations and textures to stimulate the entire body via various haptic products. In addition to the film, TV series and video game content already available in the D-BOX catalog, Mercedes-Benz wants to take advantage of all the proprietary content they already have available to them and make it compatible with the platform as well.
This content includes well-known motorsport events and vehicle presentations, but in the future could also become real-time content from live events, road trips, eSports events or any type of Mercedes-Benz and Mercedes-AMG experiences, according to the companies.
Commenting on the partnership, Sébastien Mailhot, President and Chief Executive Officer of D-BOX, said: “Mercedes-Benz consistently delivers the best quality products with their luxury brand. We are very proud of this recognition by such an iconic brand and to bring our D-BOX haptic technology and immersive entertainment to their global ecosystem. Together, we can extend the Mercedes-Benz and Mercedes-AMG brands to multiple unique experiences at home (with movies and music, gaming and sim racing and health and fitness) and in the commercial sector (dealerships and flagship stores, fairs and exhibitions as well as theme parks and cinemas).”
Mailhot added, “D-BOX prides itself in being the first haptic system endorsed by the Fédération Internationale de l’Automobile (FIA), which is recognized by Mercedes-Benz. This new collaboration combines high-level entertainment standards with state-of-the-art technology for unique experiences.”
For more information on D-BOX and its haptics solutions for enhanced and full-body immersive experiences, please visit the company’s website.
Image credit: D-BOX
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.