June 2, 2025 – DreamPark, a company developing mixed reality and XR experiences that transform physical spaces into immersive environments, has recently announced that it has raised USD $1.1 million in seed funding. The round was led by Long Journey Ventures, with participation from Founders Inc.
The funding will support DreamPark’s efforts to expand its network of “access points” – physical markers such as QR codes that, when scanned using a Meta Quest headset or mobile device, unlock digital overlays in real-world locations.
Additionally, DreamPark stated that it will use this new funding to launch partnerships with entertainment IP holders, expand its nationwide fleet of rental Quest headsets, and grow its content development and platform engineering teams.
The company has previously launched activations at Santa Monica’s Third Street Promenade and the LA County Fair, with additional installations planned in Seattle, Orange County, and at various expos and corporate events.
“We’re building the world’s largest theme park—one that exists everywhere and is accessible to everyone, said Brent Bushnell, co-founder and business officer at DreamPark. “This investment allows us to expand our footprint of access points across the country rapidly, develop partnerships with premium IP holders, and continue enhancing our technology to deliver magical experiences that bring people back to real-world spaces.”
DreamPark stated that its approach offers a cost-effective alternative to traditional location-based VR venues, and apparently delivers a multiplayer experience “that pays for itself in its first month of revenue.” Additionally, experiences require no construction or permanent infrastructure, according to the company.
“We’re not just creating engaging content, we’re building a platform that revitalizes communities by giving people a reason to gather, play, and connect in physical spaces in real life,” added Aidan Wolf, co-founder and CEO, DreamPark. “DreamPark bridges the digital and physical worlds, creating a new category of play where the magic of virtual worlds enhances real-life connections. We’re reimagining what’s possible when the spaces around us become canvases for shared adventure and imagination.”
Cyan Banister, co-founder and general partner at Long Journey Ventures, commented: “Aidan is a visionary builder of immersive systems, and Brent is a pioneer in playful public spaces. They’ve cracked the code on location-based AR, delivering a 10x experience that’s as magical as it’s scalable.”
DreamPark’s leadership team includes experience from Two Bit Circus, Smiley Cap, and Snap Inc. For more information, visit https://dreampark.app.
Image credit: DreamPark
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.