May 31, 2021 – Zappar, a provider of a platform that allows for the creation of augmented reality (AR) experiences, has announced recently that it will be celebrating its ten-year anniversary with its tentpole event, ‘AR Pioneers’.
The company stated that the virtual event, which will take place over two afternoons from June 22-23, will celebrate the progression of augmented reality from its early days to its widespread use today, covering the key learnings of the past and how brands and businesses can best leverage AR and WebAR today. The event will tap into Zappar’s decade of experience working with brands and agencies around the world, while giving attendees exclusive access to new product releases, tech demos and fireside chats with industry leaders.
The conference will feature numerous industry professionals, and will include:
- Keynote announcements on the next steps of the company’s journey, announced first at the event;
- Key learnings based on the Zappar’s experience in the industry across key verticals;
- Product demos and build-along sessions;
- Guided talks on how to best use AR for clients;
- Fireside chats with industry experts;
- Networking opportunities for creators, producers and developers;
- Plus more to be announced before the event.
Reflecting on ten years of Zappar, the company’s co-founder and CEO, Caspar Thykier, said: “Our north star has always been about democratising AR to allow as many people as possible to create value through this facilitating technology. That’s a lofty goal, but standing here 10 years into that mission I think we can be proud of the total platform solution that we’ve created that delivers the breadth and depth of expertise and tools required for any organisation to really take full advantage of deploying a camera capability. We’ve built a unique business in the interlocking pillars of our company that bring our class-leading consultancy & creative studio; award-winning platform and tools through our proprietary software; and the world’s most affordable 6DoF MR headset and hardware solution all under one roof. This summit is a celebration of that achievement and the pioneering work of our partners and community.”
Zappar officially launched in March 2011, and later launched its ‘ZapWorks’ platform, in 2013. The platform provides creators and developers with the tools needed to create AR experiences without any coding experience and to date has nearly 100,000 users, according to the company. Most recently Zappar unveiled the all-new ZapBox, an affordable mixed reality kit for developers to build and deploy 6DoF experiences. The company has worked for brands such as Nestle, Rovio and 7-Eleven, executing integrated campaigns for web and app-based AR for them.
The company noted that more details on the event will be coming soon. For now, to find out more about Zappar’s AR Pioneers event, click here.
Image credit: Zappar
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.