July 7, 2020 – 8th Wall has today announced the release of its Video Recording feature, which can be added to any 8th Wall project to allow users to capture and share their experiences within an 8th Wall powered WebAR experience, as well as give them the option to download media and/or share it with friends via popular messaging and social media applications.
8th Wall Video Recording happens in-browser and on-device, supporting iOS, Android, and Desktop computers. Designed with privacy in mind, capturing video on-device not only makes recording of web content extremely fast but it also ensures that only the user has access to the media they have created, according to the company.
The company states that the new feature will help to open up viral marketing opportunities for branded experiences by providing users with the tools needed to share experiences with their social media networks as a post or story and inspire further use.
Video Recording comes as part of 8th Wall’s 14.1 Engine release, offered to developers as a new XR8.MediaRecorder API. In addition, the company has updated its open source library (XRExtras) with components designed to help customize the video recording experience within projects and to add integrated branding opportunities.
Within XRExtras businesses and developers can do the following:
- Configure max recording length and resolution: Set a maximum video recording length and dimension to control file size and image quality. The default recording length is 15 seconds, ideal for social media posting.
- Select desired recording mode: Select the recording option best suited for WebAR experiences. By default, users tap the record button for a photo and hold it to record video. “Fixed” mode lets users tap the record button once to begin recording video, leaving them hands-free to interact with AR scenes. “Photo” mode is for when only photos should be taken.
- Add integrated branding opportunities: Companies and brands can add a logo as a watermark on videos or make use of the branded end card, which fades in at the end of each video to display a logo and a call-to-action for the WebAR experience. The end card was designed to increase discoverability of WebAR experiences when a user shares a video to their own networks.
Video Recording is available to use now for all 8th Wall developers, who can get started with Video Recording immediately by cloning the newly updated Face Effects projects from 8th Wall’s Project Library, and can learn how to customize video recording experiences in the company’s documentation.