What’s the story?
Snap partners with Perplexity in a USD $400M deal to bring conversational AI search to Snapchat.
Why it matters
The partnership adds real-time, cited AI answers to Snapchat, expanding how users discover and explore information.
The bigger picture
Snap’s $400M Perplexity deal reinforces its AI and AR alignment as a consumer version of Spectacles near launch in 2026.
In Augmented Reality News
November 7, 2025 – Snap Inc., a provider of augmented reality (AR) technology and the company behind Snapchat, and Perplexity, an AI-powered answer engine provider, have this week announced a partnership to bring conversational AI search capabilities to Snapchat. The integration will enable Snapchat’s global user base to access Perplexity’s answer engine directly within the app’s Chat interface.
Starting in early 2026, Snapchat users will be able to ask questions and receive conversational answers from Perplexity, with responses sourced from verifiable information. According to Snap, this marks the first large-scale integration of an external AI partner within Snapchat, expanding the AI tools available to the platform’s nearly one billion monthly active users.
Snap stated that with over 943 million monthly active users and more than 75% of 13–34-year-olds in over 25 countries using Snapchat, it offers AI partners an opportunity to connect with its predominantly mobile-native audience “in creative and trusted ways.”
“Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations,” said Evan Spiegel, CEO, Snap Inc. “This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.”
What is Perplexity AI?
Perplexity AI is a conversational search engine that combines large language models (such as those behind ChatGPT) with live web data to provide natural language answers. Unlike traditional search engines that list links, Perplexity delivers concise, cited responses drawn from multiple sources in real time.
According to Snap, the Perplexity integration will support research and exploration within the Snapchat app. It will also complement Snapchat’s existing My AI chatbot, offering an additional resource for users seeking information and topic discovery. The companies stated that messages sent to Perplexity will be used to enhance personalization features on Snapchat.
How Much is Perplexity Investing in Snapchat?
Under the agreement, Perplexity will pay Snap USD $400 million over one year, through a combination of cash and equity, as the integration is rolled out globally. Revenue from the partnership is expected to begin contributing in 2026, according to the companies.
“Perplexity’s mission is to support the world’s curiosity,” said Aravind Srinivas, CEO, Perplexity. “Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs.”
When is Perplexity Launching on Snapchat?
The Perplexity integration is expected to launch globally for Snapchat users in early 2026. For more information on Snap Inc. and its camera and communication solutions, please visit the company’s website.
Image credit: Snap, Inc. / Perplexity
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.