What’s the story?
FFFACE.ME has launched LOOOK.AI out of beta as a new AR mirror platform designed for retail rollouts.
Why it matters
The platform offers a hardware agnostic AR mirror system with quick installation, measurable results, and a single admin panel for managing devices across locations.
The bigger picture
AR mirror platforms are becoming part of how brands and retailers expand digital screen use, with simpler installation processes making broader deployment more practical.
In Augmented Reality News
December 11, 2025 – FFFACE.ME, a creative technology agency focusing on AR, AI, CGI, and Phygital solutions, has this week announced the official launch of its new AR mirror platform, LOOOK.AI, following a beta period that began in June.
According to FFFACE.ME, the platform, which was developed from in-house AR mirror experiments, is designed to serve as a tool for brands and retailers looking for multi-location, measurable AR experiences.
LOOOK.AI‘s origin began with agency experiments but evolved into an independent product due to increasing brand demand for standardized, minimal-maintenance multi-location rollouts. As a result of this growing demand, the platform was subsequently separated from FFFACE.ME’s creative agency work to focus specifically on AR smart-mirror offerings.
Installation and Deployment
Guided by an internal goal of converting any digital screen into an AR mirror in any location within one day, FFFACE.ME stated that the LOOOK.AI platform has been redesigned for global deployment, with installation typically taking about one hour. The process can be handled by local teams using multilingual instructions, and utilizes a Mac Studio computer, an Insta 360 2C camera, and works with any type and size of screen (LED, smart TVs).
According to the company, LOOOK.AI is hardware-agnostic and does not collect personal data, which helps to reduce compliance barriers for brands. For managing devices, all mirrors connect to a single admin panel for monitoring, updates, and analytics.
Measurable Impact of AR Mirrors
Early activations have delivered measurable results, according to FFFACE.ME, including:
- A Fendi activation at Istanbul Airport that delivered about 43% year-over-year sales growth for the period.
- A Kiehl’s AR storefront in New York that generated around 20% foot traffic growth and which caught the attention of L’Oréal.
- Other activations across beauty, fashion, and FMCG brands that have produced “tens of thousands” of interactions and UGC mentions, and product sell outs.
The company stated that LOOOK.AI is now focusing on integrating with DOOH (Digital Out-of-Home) networks to scale beyond brand-owned screens and open a path toward mass deployment.
Commenting on the official launch, Dmytro Kornilov, CEO and Founder at FFFACE.ME, said: “The main barrier for AR mirror adoption is not technology but market education. AR mirrors are not limited to virtual try on, the experience does not need to be complicated, effectiveness can be measured and installation is straightforward. With LOOOK.AI we are focused on a change of paradigm in how outdoor communication evolves with AI, AR and MR.”
Brands and retailers interested in LOOOK.AI can access the platform along with required equipment and installation instructions through a subscription-based model. For more information, please visit the company’s website.
Image credit: FFFACE.ME / LOOOK.AI
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About the author
Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.