What’s the story?
Augmented reality firm Blippar has acquired Plattar, an AR commerce platform, which will now operate as a wholly owned subsidiary of the company.
Why it matters
The acquisition adds a profitable business with established expertise in 3D product configuration to Blippar’s augmented reality platform.
The bigger picture
The acquisition of Plattar is part of Blippar’s ongoing efforts to accelerate the development of industry-focused augmented reality solutions for global markets.
In Augmented Reality News
March 12, 2026 – Blippar, a provider of augmented reality (AR) and spatial computing solutions, has this week announced the acquisition of Plattar, a 3D product configuration and AR commerce platform with a presence in Australia and New Zealand.
Blippar stated that the acquisition is part of its broader strategy to build a group of industry-specific AR products designed to deliver scalable, commercially impactful solutions across global markets.
Plattar provides a 3D product configuration and AR commerce engine that allows brands to showcase products interactively across digital channels. The company has worked with brands in the retail, property, manufacturing, and e-commerce sectors. According to Blippar, Plattar is a profitable business with an established customer base in its local markets.
Following the transaction, Plattar will operate as a wholly owned subsidiary of Blippar. The company stated there will be no change to day-to-day operations, teams, or product delivery for existing Plattar customers. Plattar CEO Rupert Deans will continue to lead the business while also contributing at the group level as Blippar scales its AR product portfolio globally.
“This acquisition is a strategic step forward in our vision for Blippar,” said newly appointed Blippar CEO Phillip Walter. “Plattar brings a highly complementary product and an experienced team that allows us to accelerate our roadmap for industry-focused AR solutions. By combining our platforms and expertise, we’re creating a stronger foundation to serve customers globally with practical, scalable AR that delivers real business value.”
Blippar stated that as a result of the acquisition, Plattar will gain access to a global AR ecosystem, international reach, and advanced artificial intelligence (AI) capabilities. The company added that the acquisition follows a period of growth for Blippar, which in the last year has expanded its development capacity with a new engineering office in Bangalore and a new global headquarters in Waterloo, London.
Rupert Deans, CEO of Plattar, added: “Becoming part of Blippar marks an exciting next chapter for Plattar. We remain the same team with the same focus on our customers, but now with the backing, scale and ambition of a global AR platform. This partnership gives us the opportunity to accelerate product development and expand internationally.”
For more information on Blippar and its augmented reality solutions, please visit the company’s website.
Image credit: Blippar / Plattar
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About the author
Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.