What’s the story?
Vizrt launches Viz Arena 6, bringing AI-powered AR graphics and virtual ads to live sports broadcasts.
Why it matters
AI calibration and keying speed up AR deployment, cutting complexity and boosting efficiency for broadcasters.
Who it’s for & impact
Broadcasters and sports producers gain faster, lower-cost AR workflows with sponsor-ready virtual ads.
In Augmented Reality News
September 17, 2025 – Vizrt, a provider of live production technology for broadcast and sports, has recently announced the release of Viz Arena 6, the latest version of its augmented reality (AR) graphics and virtual advertising solution for live sports production.
Viz Arena 6 incorporates artificial intelligence to streamline the integration of AR graphics and virtual ads into live broadcasts. The new release features AI-driven calibration, which enables AR graphics and virtual advertisements to remain accurately positioned on the field regardless of camera movement. According to the company, this enhancement allows graphics to be deployed up to ten times faster than previous versions, while maintaining precision.
Viz Arena 6 also features the Sports Intelligent Keyer, an AI-based tool that uses ambient learning to distinguish between foreground and background elements with minimal manual input. This aims to simplify the process of keying and masking, reducing the technical complexity for operators.
Viz Arena 6 is designed to support broadcasters and sports producers seeking to deliver data-driven visualizations and sponsor-specific virtual advertising during live events. According to Vizrt, the platform is intended to help productions scale high-quality AR graphics without increasing operational costs or complexity, and can be deployed on-premises or in the cloud. Through its image-based approach, the solution also eliminates the need for specialized mechanical tracking hardware.
“With this release, we’re expanding on the real purpose of AI in production technology: making the process more effective and accessible. Want better creativity and efficiency? AI-powered calibration and keying speed up the process. In sports, the action never slows, and productions need technology that can keep up,” said Edouard Griveaud, Senior Product Manager, Sports and AI, at Vizrt.
Viz Arena 6 is available now and supports a range of production workflows, including cloud-based deployments via Vizrt’s Viz Now automated deployment tool. The platform is compatible with existing broadcast infrastructure and is designed to integrate with major live data providers.
For more information on Vizrt and its live production and AR graphics solutions for sports broadcasting, please visit the company’s website.
Image credit: Vizrt
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About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.