June 18, 2021 – Bigtincan, a provider of sales enablement automation, has announced that it has signed a definitive agreement to acquire 100% of Vidinoti SA, a provider of a web-based augmented reality (AR) content management system. With this acquisition, Bigtincan strengthens its ability to provide enterprise clients and sales professionals with tools to virtually present products in their customers’ actual environments.
According to various reports, the acquisition cost stood at around $770,000, with the purchase consideration consisting of 50% cash and 50% equity.
Headquartered in Fribourg, Switzerland, Vidinoti works in the AR field, leveraging a portfolio of patents, as well as its web-based platform for creating, deploying and managing localised augmented reality (AR) content at scale. According to the company, the increased engagement created by experiences created on its platform results in better learning, more frequent interactions, better responses and stronger brand recognition.
Above: an example of one of Vidinoti’s AR projects
“The ability to interact digitally with objects in the real world can dramatically improve the buying experience for companies in traditional high-touch verticals like industrial manufacturing, retail, and hospitality,” said David Keane, CEO and Co-founder of Bigtincan. “With Viditnoti’s technology, Bigtincan’s customers can create augmented experiences for their products at scale without relying on third parties and deliver them on any device.”
“Augmented reality has game-changing potential in areas like buyer engagement; it can completely redefine how salespeople interact with their customers,” said Philippe Jeanrenaud, CEO of Vidinoti. “We are thrilled to continue our journey with Bigtincan to explore the possibilities, design innovative use-cases, and bring AR and VR to support the growth and effectiveness of the sales process.”
Image / video credit: Bigtincan / Vidinoti SA / YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.