Imagination Park partners with SUNY Orange to implement AR campaign across campus

March 8, 2019 – Imagination Park Technologies Inc. has announced that Orange County Community College (SUNY Orange), will implement a student recruitment augmented reality campaign. Imagination Park will enable SUNY Orange students to point their phones at logos, signs, posters and landmarks on and around campus to view or retrieve school news, updates, retailer coupons, messages, videos and more. After downloading Imagination Park’s XenoPlay app, students are presented with a selection of interactive entertainment options whilst at SUNY Orange campuses in Middletown and Newburgh, New York.

“We plan on using augmented reality in conjunction with our students’ return to campus in August in order to enhance their SUNY Orange experience,” said Vinnie Cazzetta, SUNY Orange’s Vice President for Institutional Advancement. “We host a series of events that welcome new and returning students alike back to our campuses. In conjunction with those events, and throughout the semester, we’ll use augmented reality to help direct students to those support services that are so critical to their academic success.”

“SUNY Orange is the first college in North America to use Imagination Park’s augmented reality to improve campus experiences for students,” said Alen Paul Silverrstieen, CEO of Imagination Park. “SUNY Orange’s planned campaigns will help engage and retain students, a truly amazing and unique use case of our AR platform that we had not envisioned before and believe will have broad interest on campuses across North America.”

The Imagination Park XenoHolographic product suite provides SUNY Orange access to its own Content Management System with XenoCloud, automatic conversion of 2D/3D objects into dynamic AR objects for iOS and Android, virtual AR-based scavenger hunts, and student engagement reporting to refine campaigns and further engage users.

Image credit: Google Street View

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Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.