ImagineAR releases updated SDK for its Augmented Reality mobile campaign platform for brands


In Augmented Reality News 

October 4, 2021 – ImagineAR Inc., a provider of augmented reality (AR) solutions that enable sports teams, businesses and enterprises to create their own AR mobile campaigns, has announced the release of its new ImagineAR SDK 1.4 and ImagineAR Cloud 1.3. The company stated that the two new major product platforms include significant enhancements and improvements to help deliver optimal fan and consumer experiential engagements.

The ImagineAR SDK Version 1.4 can integrate natively with both iOS and Android mobile apps, and this release introduces a new AR scavenger hunt feature that includes functionality such as player progress bars during hunts, improved player reward functions, and new unique clue cards for each client scavenger hunt game. ImagineAR stated that with the new SDK features, sports teams and businesses will be able to create their own scavenger hunts for global audiences, with prizes and rewards unique to each geographic region.

The ImagineAR Cloud version 1.3 now has enhanced self-publishing content management system functions and real-time analytics that manage and measure global as well as localized AR campaigns. Version 1.3 also brings an improved, easier to use interface to the platform, enabling non-technical users to create instant campaigns without any technical knowledge or coding background. The new ImagineAR Cloud version fully supports GDPR compliance for European countries too, according to the company.

Alen Paul Silverrstieen, CEO of ImagineAR, said: “Our technical team has worked many months to redesign the entire AR cloud architecture to deliver clients higher global performance, flexibility, and enhanced user augmented reality experiences and immersion. We expect to leverage this major new global architecture in a number of consumer project opportunities. Our AR platform and SDK are one of the most advanced technologically and patented in the global augmented reality industry today.” Silverrstieen added, “The Company maintains a strong cash position to maintain existing operations thru 2022.”

For more information on ImagineAR and its mobile augmented reality campaign creation platform for brands, please visit the company’s website.

Image credit: ImagineAR

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.