Manchester City uses Augmented Reality as part of its new stadium tour

April 19, 2019 – Manchester City Football Club announce this week the launch of a new stadium tour as the Club celebrates its 125th birthday. The ‘Manchester City Tour’ will provide fans with an immersive tour experience, guiding them through the Club’s history and heritage up to the present day. Using technology to enhance the experience, the tour includes 3D holographic content, augmented reality and a 360-degree cinema screen.

As part of the new tour, the Club has opened an exhibition space which includes key historical artefacts, some of which will be displayed in public for the first time. In addition to the artefacts, the space includes interactive exhibits that tell the story of Manchester’s industrial past, as well as a holographic model of Manchester City’s crests through the ages.

Through augmented reality, fans will have the opportunity sit next to Manager Pep Guardiola, and will be able to interact with him as he answers questions, according to the Club. Throughout the tour handheld media guides will also be provided, which incorporate audio and video. The media guides will take fans behind the scenes giving them an immersive experience that shows content of the players’ match day journey from arrival through to kick-off.

Commenting on the ‘Manchester City Tour’ and the Club’s 125th birthday, Chief Operating Officer, Omar Berrada said: “Announcing the ‘Manchester City Tour’ today is the perfect way to mark the Club’s 125th birthday, recognising our rich history and heritage, and celebrating the journey that the Club and our fans have been on together. We’re delighted to have created a tour that brings together physical artefacts and technology for the first time, giving our fans an opportunity to immerse themselves with the Manchester City story in a unique way. We hope that it will make for an unforgettable experience.”

The tour is part of the launch of Manchester City’s campaign to celebrate the Club’s anniversary throughout its 125th season, which begins in August of this year and continues through to May 2020.

Image credit: Manchester City F.C./City Football Group