Marxent closes Series C financing round to fund international expansion and product development of its 3D furniture modeling platform for retailers

3D Room Render from Marxent 3D Cloud-powered 3D Room Planner for Web

In Augmented Reality News 

Jan 22, 2021 – Marxent, a provider of 3D and augmented reality (AR) solutions for commerce for the home vertical, has recently announced that it has secured Series C financing. The company stated that the cash infusion will help to fund strategic value creation opportunities such as international expansion and new product development. Marxent did not disclose a dollar amount for the financing round however.

Marxent’s mission is to create a 3D ecosystem for furniture, building products, and home improvement retailers and manufacturers, that makes it easier for enterprises to sell high-value, configurable products online. 

“Marxent’s 3D commerce platform will transform both the customer experience and underlying ecosystem like Netflix and Tesla did for their categories. With a blue-chip client base, proven ROI, millions of buyable SKUs, and hundreds of millions in 3D-enabled sales, Marxent’s 3D Cloud is the virtual selling platform of choice for high-value, configurable products for the home,” said Arnie Bellini of Bellini Capital, the lead investor in the round. “3D-enabled selling was already an emerging growth category. COVID has further accelerated the demand for virtual selling of home goods and Marxent is the recognized technology leader in the space enabling the experience.”

“3D room planning and augmented reality apps for furniture, kitchen, bath, and outdoor decking went from value-add solutions to essential business priorities,” said Beck Besecker, Marxent’s CEO and Co-Founder. “We prioritized creating meaningful value for our partners and proving out the unit economics of our business for the past two years. The time is right to further invest in strategic growth initiatives.”

The company’s growth initiatives include:

  • International Expansion – Growth in Europe, the UK and other markets;
  • New Product Development – Adding highly requested, value-add features;
  • New Verticals – Expanding to new adjacent home categories;
  • Strategic Partnerships – Integrations with Pinterest and other inspiration platforms.

Above: Marxent’s 3D Cloud-powered 3D product visualization apps, the 3D Room Planner for Web

“Helping companies to embrace the transformative power of virtual selling through a centralized 3D strategy is at the heart of everything we do,” Besecker added. “We ensure that Marxent partners get everything they need to stay ahead of the curve and deploy 3D solutions quickly because we feel a great sense of responsibility to help our clients forge the future of retail.” 

To support the growing 3D needs of its European clients, including John Lewis and Kingfisher, Marxent will expand its UK and French offices.

“This investment enables us to further support the now permanent priority of e-commerce and the role of new hybrid stores,” said Leigh Davidson, Managing Director for Marxent Europe. “Getting stuck in slow and confusing tools is no fun for consumers. Our inspirational 3D planners are enabling users to quickly design from photos and confidently add entire rooms to basket.”

Marxent provides 3D modeling services that render 3D assets for e-commerce, sales teams, & enterprise. The company also provides a variety of 3D apps that offer both augmented and virtual reality functionality and capabilities for its enterprise customers, which include companies such as Lowe’s Home Improvement, Ashley HomeStore, Macy’s, La-Z-Boy, HNI Corporation, Herman Miller, and more. For more information on Marxent, please visit the company’s website.

Image / video credit: Marxent / YouTube

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.