September 16th, 2019 – NexTech AR Solutions has announced it has entered into an agreement with Gunwerks, an online supplier of high-end custom shooting systems, in order to provide their customers with the ability to preview products through augmented reality, as part of the purchasing process.
“The team here at Gunwerks is always looking for unique and innovative ways to bring our customers incredible experiences”, said Jay Duncan, Marketing Director at Gunwerks. “Now partnering with NexTech AR has enabled Gunwerks to provide our consumers a unique and immersive product experience in our digital e-commerce platform. The whole team here at Gunwerks is excited to see how our customers respond to having the ability to interact with our products online.”
Evan Gappelberg, CEO of NexTech AR Solutions, commented: “We are excited to be working with Gunwerks since we strongly believe that integrating our webAR into their site will greatly enhance their customers online shopping experience and lead to more online customer conversions”. He added, “Our SaaS customer list continues to rapidly grow because our AR e-commerce solution continues to add tremendous value to the online shopping experience by converting shoppers to buyers for a vast array of e-commerce businesses”.
Gappleberg continued: “The largest barrier that online retailers run into is the customer not being able to touch and feel the product. With this technology, it gives our customers as close to a ‘retail’ experience as they can get without being in a store. With our customers, they need to make sure that what they are buying is going to work, as often times their life is going to depend on it. With NexTech’s AR technology integrated on our website they will now be able to see if something is the right size, has the right features and will work for their load out, which is great”.
Today’s announcement marks the third such e-commerce deal signing by the company in the last four weeks, with agreements also being signed with Alpine Innovative Research Inc. and LA Police Gear.com. The signing of these agreements is part of NexTech’s wider strategy to build out its AR and AI e-commerce offerings, which include using AI to create a guided and knowledgeable curator that can be programed to be used for e-commerce or for education in the medical device market.
Image credit: NexTech AR Solutions
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.