December 24, 2020 – This year we’ve seen augmented reality (AR) experiences integrated into wine bottles, breakfast cereal and children’s books. Now, the latest product to be implementing AR technology is dietary supplements, as NexTech AR Solutions, a provider of augmented and virtual reality (AR/VR) experience technologies and services has announced the launch of its new ‘Genie in a Bottle’ human hologram AR marketing platform and new e-commerce store for its TruLyfe brand of supplements.
Through the Genie in a Bottle AR experience, customers who purchase three select immune-boosting supplements from the new TruLyfe online store will be able to scan a QR code on the supplement bottles to unlock a unique immersive AR experience, powered by NexTech’s ARitize app. The QR code will trigger a 3D human hologram of a registered dietitian which will appear as on the supplement bottle cap, speaking about the supplement’s nutritional information as well as overall product benefits. NexTech added that the AR experiences will be unique to each supplement and will feature 3D volumetric recreations of fruits, plants and other objects representing the flavor and ingredients found in each supplement.
NexTech and TruLyfe state that with the introduction of AR holograms and 3D objects to the product experience and by bringing AR dietitians directly into shoppers’ homes, product information will be more digestible and accessible. Furthermore, push notifications within the ARitize app will update consumers on their supplements via the AR hologram, as well as on promotional offers and other brand information.
Noora Mousa, Vice President of TruLyfe and the company’s first ‘Genie’ to be featured on the platform commented: “I’m very excited to be a part of the TruLyfe Genie in a Bottle AR experience as their first dietitian AR-backed human hologram! Product information is delivered to customers in an uncomplicated and transparent way, ultimately leading them to make the healthiest and most informed decisions that may otherwise be complicated when browsing a jam-packed aisle in a store. I’m looking forward to helping empower customers’ knowledge and encourage them to live their healthiest lives.”
Evan Gappelberg, CEO of NexTech AR, said: “With our Genie in a Bottle AR marketing program, we are revolutionizing e-commerce by enhancing the ways in which customers are able to engage with and understand their products without having to set foot in a physical store.” He continued, “Once our self-serve AR Genie platform is rolled out, many thousands of e-commerce brands will be empowered to use our ARitize app to create their own AR Genie in a Bottle experience.”
Although not an entirely frictionless experience (it still requires users to download and open NexTech’s ARitize app), the announcement from NexTech marks yet another retail product implementation of AR technology. It is likely that more and more brands will be adopting augmented reality as a key part of their marketing strategies in the near future, especially as it becomes more and more likely that companies such as Apple and Facebook are growing ever-closer to releasing some form of AR smart glasses for the masses.
NexTech noted that in the near future it plans on creating more Genie-style experiences for brands including Miele, Dyson, and KitchenAid. For more information on NexTech and its AR solutions, please visit the company’s website.
Video credit: TruLyfe / Vimeo