In General XR News
October 5, 2022 – TerraZero Technologies Inc., a developer of immersive experiences for the metaverse, has recently announced that it has entered into a collaboration agreement with PwC Hong Kong (PwC).
TerraZero’s business model is focused on metaverse product and service development, metaverse experience creation and deployment, and platform development. Together, PwC and TerraZero will devise a go-to-market strategy to help businesses across all sectors attain, reclaim and invite new audiences and to engage with them in new ways through immersive 3D experiences. The two firms will collaborate to market each other’s services to companies in Hong Kong looking to create experiences across a variety of metaverse platforms.
“The Metaverse will provide opportunities for all, from consumers to sole proprietors, small and medium-sized businesses, enterprise organizations and governments. There must be secure solutions for all,” said TerraZero CEO, Dan Reitzik.
“TerraZero’s strengths are in creating engagement, community and usability solutions which bridge the real world and the metaverse,” added Reitzik. “We are particularly excited about both decentralized metaverse worlds and what TerraZero is creating for private environments: where companies, entrepreneurs, artists and content creators of all kinds can safely conduct transactions and KYC processes, manage their brand IP, and more – all within an environment which brands can completely control themselves. This is the vision we will follow as the metaverse continues to grow and major entities enter the space.”
As well as public Metaverse experiences with B2B, B2G and B2C applications, PwC will work with TerraZero to explore new ways in which companies can build privately hosted metaverse experiences. These will have the enterprise level safety, privacy and security features that big brands need in order to interact and transact with their customers in ways that build trust with users.
“In addition to creating engaging experiences for customers and delivering sustained outcomes, it is important that companies can manage the risks around user privacy, data security, cyber, payments, tax and financial crime,” added Peter Brewin, Partner, PwC Hong Kong. “TerraZero’s solutions, combined with PwC’s digital expertise in these areas, provide a tool kit for businesses to build experiences that their users can trust.”
To learn more about PwC’s views on the metaverse’s implications for business, click here. To find out more about TerraZero and its solutions for metaverse experiences, click here.
Image credit: TerraZero / PwC
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.