ViewAR secures multi-million Euro strategic investment to expand its AR offering

In Augmented Reality News 

July 6, 2021 – ViewAR, a provider of augmented reality (AR) software, has today announced a strategic investment from Lansdowne Investment Company Cyprus Ltd (LICC) and Breeze Invest GmbH.

According to ViewAR, the multi-million Euro capital investment from LICC and Breeze Invest will allow the company to increase its head count, accelerate the development of its technology, and further enhance its ability to address key markets and industry segments globally.

LICC is an investment vehicle managed by Lansdowne Partners Austria GmbH (LPA), which is an Austrian Alternative Investment Fund Manager with a strong focus on investing in and fostering European innovation. LPA is part of the Lansdowne Partners group of companies. 

Breeze Invest, based in Vienna and Liechtenstein, is a private equity company focusing on investments in medium-sized industrial companies in the DACH region and neighbouring CEE countries.

Founded in Vienna in 2010, ViewAR has created an AR solution that provides a complete infrastructure to create, manage, test and publish augmented reality applications. The ViewAR platform allows developers and inexperienced creators to use AR technologies to create immersive AR experiences across a broad range of domains. The ViewAR All-in-One system covers solutions for indoor navigation and guidance; Industry 4.0 & IoT; remote assistance and product visualization. 

Commenting on the investment, Markus Meixner, founder and CEO of ViewAR, said: “There is enormous potential to optimize business operations and customer experiences using augmented reality. With our technology we will be able to provide a significant contribution towards an augmented world bridging the gap between digital and physical. We are excited to receive such support from our investors who see the possibilities of this technology and actively help us reach our goals. Together with Breeze Invest and LICC, we have the right partners on board.”

For more information on ViewAR and its All-in-One augmented reality platform, please visit the company’s website.

Image credit: ViewAR

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.