February 10, 2023 – Sandbox VR, a provider of location-based virtual reality (LBVR) experiences, has this week announced that it is collaborating with Netflix to create a fully immersive Squid Game virtual reality (VR) experience.
Squid Game fans have viewed over 1.65 billion hours of the show, making it Netflix’s most watched show of all time. As a result of this collaboration, fans will now be able to go from watching the show to experiencing it in VR.
Sandbox VR creates immersive entertainment experiences using virtual reality technology. The company’s patented motion-tracking technology, which captures the movements of a player’s entire body, combines with a haptic system to provide players with a greater sense of immersion that is otherwise too expensive for casual VR gamers to recreate and achieve with the average home VR setup.
As a result, Sandbox VR’s platform means that guests’ own bodies act as their game controllers; all they have to do is step into the virtual world and participate in the action unfolding all around them. Teams of up to six friends freely roam and explore virtual worlds together, while relying on each other to succeed.
Sandbox VR currently offers six proprietary experiences based on both exclusive licensing of Hollywood properties, as well as the company’s own intellectual property. All Sandbox VR experiences are developed by an in-house AAA gaming studio led by game industry veterans and are specifically designed for groups to play as social experiences, according to the company.
“Our mission is to bring people closer together through world-class immersive experiences,” said Steve Zhao, founder and CEO of Sandbox VR. “What could be a more perfect fit than Squid Game, the most widely shared and discussed television series of the past years. It’s an amazing opportunity to partner with Netflix to provide these fans the chance to transport themselves into the world of the show.”
The Sandbox VR x Squid Game virtual reality experience is set to launch in late 2023. In it, players will be transported to iconic Squid Game locations, where they become contestants in a variety of challenges inspired by the Netflix series and compete against each other to be the last one standing. After each game session, players will receive personalized highlight videos capturing their in-game reactions and recapping how their very own Squid Game story unfolded.
Sandbox VR now operates in over 30 global locations and continues to expand. With a dozen locations launched in the last twelve months, each 5,000+ sq ft with at least 4 decks in which guests experience the virtual worlds, Sandbox VR stated that it is the fastest growing location-based VR startup in the world.
For more information on Sandbox VR and to make reservations, please visit the company’s website.
Image credit: Sandbox VR
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.