In Augmented Reality and Virtual Reality News
January 8, 2020 – Bublar has announced that its subsidiary, Vobling, will deliver a software solution as part of a digital application. The company disclosed that the order value amounts to approximately SEK 2 million. Bublar states that the aim of the software solution is to create a completely new form of visualization and interactive planning in order to allow people to accomplish their own interior design as part of the next generation of shopping experiences.
For the project, Vobling will cooperate with Goodbye Kansas Studios to deliver the application’s XR-solution. The announcement marks yet another collaboration with Goodbye Kansas wherein Vobling is already working together within a framework agreement with Scania. Bublar states that Goodbye Kansas is the counterparty to the client – an international retail company.
“I am very glad that we have received one of our larger orders within the business-critical visualization segment. Our platform solutions based on XR technology will fundamentally change the way we shop in the future,” said Maria A. Grimaldi, CEO at Bublar Group.
Anders Ribbing, Managing Director at Vobling, commented: “We see a great interest in our visualization solutions that improve and simplify consumer purchases. This project shows that yet another company, has seen the value of our solutions where there is both an opportunity for a better shopping experience and a sustainability perspective via fewer repurchases.”
The company noted that the project will start immediately and is expected to be delivered during the second quarter 2020.
Image credit: Bublar
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About the author
Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.