About Auganix’s coverage
Auganix is a B2B trade publication that reports on announcements, product launches, partnerships, investments and market activity across extended reality (XR), including augmented, virtual and mixed reality, as well as related technology sectors.
Coverage is built from the information companies publish. Each piece is edited to remove marketing language and hyperbole. News coverage is written to present information rather than argue a position, and any angle from the source is attributed to it. The intended result is a neutral reference point for business readers and the research tools they use.
Facts and attribution
Before publication, every article is proof-read and edited by a member of the Auganix editorial staff. Every statement of fact and every claim made in an article is checked manually against the original source material to ensure it is reported accurately, and attributed to its source. In practice, this means:
- Details supplied by companies, such as specifications, pricing, availability and dates, are reported as stated in the source material, and are generally treated as reliable unless the company’s own messaging is inconsistent or appears incorrect, in which case Auganix makes every effort to follow up with the company for confirmation.
- In news coverage, claims about hardware performance (for example device framerate, field of view, battery life, chipsets, brightness), or claims about software capabilities and features, are reported as stated by the respective companies. Auganix does not conduct physical testing or hardware teardowns to confirm them.
- Subjective claims, including superlatives, predictions and characterisations of a product’s quality, are either removed or attributed to their source. Outside of reviews and opinion pieces, Auganix does not generally make these claims in its own voice.
- Statements from a company, executive, analyst or other party are clearly attributed to their source, most often as quoted text within an article.
Opinion and analysis
Auganix’s news coverage is designed to report rather than interpret. On occasion, the editor may add context or perspective where it helps readers understand a story. Opinion and analysis appear primarily in the website’s ‘Reality Check’ section and in VR Game Reviews, which reflect the views of their named authors.
Use of AI
AI tools may be used to support parts of Auganix’s workflow, including (but not limited to) recurring site text such as disclaimers, image credits and footer information, and illustrative imagery in place of stock images. Any content produced with AI input is reviewed and edited by a member of the Auganix editorial staff before publication.
Sponsored content and commercial relationships
Any article published as a result of, or in connection with, a commercial arrangement with Auganix or its sister company Arprio is labelled “Sponsored Post” at the top of the article. Arprio provides PR and strategic consultancy services to companies in the wider XR industry.
Sponsored posts go through the same fact-checking and attribution process as all other coverage: marketing language is removed and claims are attributed to the company. Where a commercial arrangement is in place, payment may secure publication but does not change how an article is fact-checked or attributed.
Advertising and affiliate links
Advertising and sponsored content on Auganix comes from paying customers in the XR technology space and related industries. Auganix does not run programmatic advertising (e.g. Google AdSense / Google Ad Manager). Furthermore, Auganix does not accept advertising or sponsored content relating to gambling, adult entertainment or recreational drugs. This does not apply to news coverage of medical or clinical research, such as studies involving supervised drug therapies.
Some articles and pages on Auganix contain affiliate links, which may earn Auganix a commission on resulting purchases. Where an affiliate link appears, it is clearly labelled within that content.
Products, access and travel
Companies and events sometimes provide Auganix with products or game keys for review, press accreditation, or travel and accommodation to support coverage. Where products, game keys, travel or accommodation are provided, this is stated in the relevant article. Press accreditation is standard practice for media and is not noted on individual articles. None of these arrangements include any input into, or approval of, what Auganix publishes.
Corrections and updates
Factual corrections and updates to published articles are marked with a dated editor’s note.
- Where an article contains a factual error, it is corrected, and a dated editor’s note on the article explains the change.
- Where information supplied by a company is later found to be inaccurate, or is superseded, the original article is kept as published. A dated editor’s note at the top of the article attributes the change to the company and links to updated coverage where available.
To report an error, use the Auganix contact page.
Page last updated Nov 10, 2026