November 21, 2020 – ImagineAR, an augmented reality (AR) company that enables brands and businesses to create their own mobile phone-based AR campaigns, has announced that it will work with Canadian retail pharmacy chain Shoppers Drug Mart and the event production agency HUMANCONTACT Inc., to deliver an immersive AR experience to over 2,500 corporate staff, pharmacist-owners, and front store managers across Canada. Using the ImagineAR custom white-label mobile app, Shoppers Drug Mart will integrate dynamic AR content into live streamed virtual event sessions.
Karen Bossin, Director, Conferences & Events at Shoppers Drug Mart said: “We are excited to integrate ImagineAR into the launch of our 2021 Virtual Conferences, including on-screen live-streamed AR activations as well as real-time Immersive AR delivered into the homes of our attendees all across Canada. Shoppers Drug Mart is thrilled to be the global pioneer in integrating mobile augmented reality with virtual events.”
Gareth Musico, President of HUMANCONTACT, stated: “Our approach to virtual events has been to re-imagine the traditional video call or stream experience and deliver engaging, interactive, and customized content to attendees at home. ImagineAR is an extension of this mission and we’re excited to utilize its capabilities for virtual events and conferences.”
“To be selected by Shoppers Drug Mart for their company-wide events validates ImagineAR is the leading AR immersive platform available today,” said Alen Paul Silverrstieen, CEO and President of Imagine AR. “With the success of this interactive program, we expect to aggressively market our AR Immersive Event Solution to retail companies around the globe.”
The announcement marks one of several from ImagineAR this year, as the company has been active in signing licensing agreements, MOUs, and partnership agreements for the provision of its augmented reality solutions to brands, businesses, and sports clubs around the globe. For more information on ImagineAR and its AR offerings, please visit the company’s website.
Image credit: Shoppers Drug Mart / ImagineAR
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.