June 17, 2019 – INDE has announced a partnership with retail property operator, Brookfield Properties, to launch an augmented reality display network of 7 high-traffic screens in flagship malls across 6 US states. Current locations for 2019 will be Los Angeles, Chicago, Dallas, Houston, Las Vegas, and Altamonte Springs, with more to follow at a later date, according to INDE.
Using AR technology, INDE has designed a system that delivers branded immersive experiences on any large-format digital display in any retail space. The company stated that the launch of this advertising opportunity is a step towards the future of interactive multi-subject advertising, which INDE expects will redefine total engagement with on-screen media, and will help increase the value of the media space.
“For many years we’ve prided ourselves on massive engagement rates with our systems. Now it’s time to use that engagement power to benefit potential advertisers and consumers alike. This network provides a totally unique approach to launching campaigns and more. National coverage, engaged consumers and the potential for more,” said Alex Poulson, CEO of INDE.
By offering advertising space adjacent to 3D content, AR advertising provides a solution for brands seeking to innovate the ways in which they engage with their audience. The AR media screens in the Brookfield network will provide app and download-free interactions with 3D content that “increases dwell times by 15-20 minutes”, according to INDE, resulting in increased engagement with associated advertising and brands.
“We’re delighted that this project has come to fruition with such a forward-thinking partner as Brookfield. We discussed this concept internally at INDE over 5 years ago, but it’s taken time to identify a business partner with the resources and vision to adopt what’s a totally new media concept. We look forward to growing the opportunity that this multi-location network offers,” said Alex Alanson, COO of INDE.
All screens will come ready to display a range of ready-made AR content from INDE’s 3D library. INDE will also be offering custom-developed 3D content and on-screen branding opportunities, as well as remote content updates across the screen network.
With plans to increase its augmented reality advertising network over the coming year, INDE and Brookfield are looking to ensure maximum national coverage through a well-established chain of prime-location screens.
Brookfield Properties’ retail group, formerly GGP, ranks among the largest retail real estate companies in the United States. Its portfolio of mall properties spans the nation, encompassing 161 locations across 42 states and representing over 146 million square feet of retail space.
Under the banner of ‘Experience Engineering’, INDE states that its products and experiences endeavour to create deeper, more engaging interaction and integration between people and three-dimensional digital content. The company’s large-screen AR system, designed to create instant immersion and crowd engagement, has already been used by National Geographic, Universal, Warner Bros, 20th Century Fox, Pizza Hut, Adidas and Coca-Cola.
Image credit: INDE
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.