August 19, 2019 – Kaon Interactive, a provider of 3D marketing and sales applications for global B2B brands, has today announced the launch of its Laboratory Design Tool (LDT). The interactive laboratory plan and design tool utilizes interactive 3D, augmented reality and virtual reality to visualize laboratory configurations and communicate the benefits of lab products and services.
Kaon LDT allows stakeholders within the laboratory ecosystem to visualize complex instruments, equipment and workflows in a virtual layout, prior to purchasing equipment or committing to construction plans.
Expanding its digital transformation solutions for life science brands, the Kaon LDT is the newest addition to the portfolio of solutions built on the Kaon High Velocity Marketing Platform. Users begin configuring their lab either by free-drawing a layout themselves or selecting from pre-defined labs that meet their specific business needs. Once a floorplan has been selected or created, instruments and furnishings may be added from a library of objects, using a simple drag-and-drop action. These 2D floor plans then become 3D immersive and interactive experiences at the touch of a button.
The LDT enables laboratory managers, instrument sales and marketing teams, and lab scientists to configure entire laboratories and immediately immerse users in a newly designed lab. To achieve this, the Kaon LDT provides three ways for users to visualize and experience a new 3D interactive laboratory layout:
- Interactive 3D;
- Untethered Virtual Reality (VR), and;
- Scalable Augmented Reality (AR) with real-time 3D object placement (instruments, consumables, chairs, workstations, windows, doors, pipette drying racks, sinks, etc.)
Furthermore the Kaon LDT is customizable to allow data-driven product and workflow suggestions for unique laboratory layouts, revealing differentiated value through calculated impact such as assay volume, energy and space requirements, and even staffing modifications. According to Kaon, it also helps demonstrate future layout evolutions by supporting comparisons between existing and new workflows, validating proper fit and flow, optimizing space, improving efficiency, lowering operational costs, reducing sample loss contamination, and more.
“Visual interactive applications are the next phase in digital transformation for B2B enterprises,” said Gavin Finn, CEO & President of Kaon Interactive. “Technologies such as interactive 3D product and environment models, virtual reality, and augmented reality all offer enterprise teams, including marketing and sales, invaluable tools (beyond traditional digital marketing) to create uniquely memorable experiences. After successful global deployments by leading life science companies, Kaon’s newly launched Laboratory Design Tool has delivered on this vision – offering companies the opportunity to share newly configured labs with other internal stakeholders, to gain consensus buy-in on floorplans, equipment purchases, workflow efficiencies and more.”
Kaon Interactive states that its applications are created once and can then be deployed everywhere, including on devices running iOS, Android, MacOS, and Windows. More information on the LDT can be found here.
Video credit: Kaon Interactive/YouTube