L’Oréal Canada, ModiFace and Shoppers Drug Mart announce AI-powered Virtual Make-up Try-on service

In Augmented Reality News

October 22, 2019 – L’Oréal‘s recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, together with Shoppers Drug Mart, are launching a new digital virtual try on beauty service for online consumers in Canada. The new Virtual Make-up Try-on service will allow consumers to virtually try-on different make-up products and shades in the comfort of their home.

Through a direct and seamless connection between platforms, L’Oréal Canada, ModiFace and Shoppers Drug Mart will deliver augmented reality powered experiences from beauty brands such as Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Yves Saint Laurent and Urban Decay.

Robert Beredo, Chief Digital Officer of L’Oréal Canada, commented: “This new service harnesses the power of AI and AR to provide personalized experiences and enhance consumer engagement in digital touchpoints. It is key for product and brand discovery and it removes friction from the shopping journey in a seamless, engaging, and playful way. Gaining consumer trust and attention is critical for us, and this new service helps us create even more intimate relationships with our consumers.”

According to L’Oréal, ModiFace’s technology features photo-realistic results and automatic, AI-enabled shade calibration. The AR simulation of each shade is done automatically, based on AI-powered analysis of information provided by makeup brands, but also images and descriptions of the product available on social media. Shoppers Drug Mart online beauty customers will have the ability to perform beauty try-on simulations on live video, and to track their face and facial features in detail.

Parham Aarabi, CEO of ModiFace, said: “We are thrilled to partner with Shoppers Drug Mart to bring this Virtual makeup try-on service to users across Canada and to help reinvent the beauty shopping experience. Thanks to a precise colour rendering, enabled by our unique AI-powered technology, shoppers can easily try-on different makeup products on the Shoppers Drug Mart website and purchase the shades that fit them best.”

Deon Alhadeff, Vice President, Marketing at Shoppers Drug Mart, added: “We are always looking to improve the shopping experience for Canadians, both in our stores and online. By teaming up with ModiFace and L’Oréal Canada to integrate this new AI technology, we are able to provide our customers with the ability to virtually try-on a variety of beauty products. We know how important it is to have the ability to try on products like lipsticks in-store, and now we can offer a similar experience through our website shoppersdrugmart.ca, Canada’s biggest online beauty retailer.”

The new service was rolled-out on Monday of this week, and is available in Canada at https://beauty.shoppersdrugmart.ca.

Image credit: L’Oréal/ModiFace/Shoppers Drug Mart

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.