February 25, 2022 – Marxent, a provider of a 3D visualization platform for e-commerce and 3D omnichannel experiences, has this week announced a rebrand to 3D Cloud by Marxent, along with a series of new 3D applications and application bundles.
According to the company, the move comes after a year of growth amid increasing retailer demand for scalable, secure enterprise 3D commerce solutions. 3D Cloud subscribers mainly consist of enterprise furniture and home improvement retailers and include companies such as Macy’s, Lowe’s Home Improvement, La-Z-Boy, Joybird, Jerome’s Furniture, American Furniture Warehouse, John Lewis and Partners, Kingfisher Group Plc., American Woodmark, PlaceMakers, and AZEK Building Products.
“Shifts in consumer behavior combined with the industry-wide interest in the Metaverse have changed the decision-making process around investments in 3D. Retailers are now looking at 3D as a platform investment rather than a series of one-off campaign apps,” said Beck Besecker, 3D Cloud by Marxent’s CEO and Co-Founder. “Consumers want to shop visually, with interactive 3D products and retailers want to make smarter investments. 3D Cloud enables retailers to build 3D retail experiences at scale and realize a return on investment immediately — while preparing for a future of retailing in the Metaverse.”
As well as the rebrand, the company has announced three new products to add to its suite of 3D e-commerce applications. They consist of the new 3D Sectional Configurator, Room Visualizer, and 3D Closet and Storage Planner.
The company also announced three new product bundles to make it easier for furniture retailers to get started with 3D or to transition projects with minimal effort. 3D Cloud product bundles provide everything that retailers need to get started with 3D quickly and allow them to repurpose existing 3D assets.
The new product bundles include:
- Quick Start: a WebAR and Room Visualizer;
- Sofa Expert: a WebAR and Sectional Configurator;
- Design Studio: a Room Visualizer and 3D Room Planner.
“3D Cloud product bundles are designed to create more value faster and to address key pain points for retailers,” added Besecker. “Sofas and sectionals are the most challenging items to purchase online – and the top two furniture categories viewed in WebAR. Our goal is to make it easier for retailers to sell these highly configurable products online with fewer ordering errors, creating happier customers and with fewer returns.”
More information on the new products and product bundles and their launch times can be found on the company’s website.
Video credit: 3D Cloud by Marxent / YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.