February 24, 2022 – Emperia, a developer of virtual reality (VR) retail technology for the premium fashion and art sectors, has recently announced its new ‘Artemis’ SaaS solution that provides luxury fashion brands with full control over product placement in their virtual stores. The company stated that with Artemis, brands can now update collections and refresh virtual spaces according to seasonal themes in a matter of 30 minutes, with no technological know-how required.
According to Emperia, it is preparing brands for a strong presence in the metaverse with virtual reality 3D stores that communicate a brand narrative through interactive, immersive virtual experiences. Emperia’s solutions allow companies to create unique virtual experiences that capture the essence of a brand – something that Emperia sees as vital to luxury fashion retailers’ e-commerce strategy.
The company added that giving designers full control over visual merchandising enables them to keep virtual stores updated with the latest products, while better aligning to their physical brick and mortar stores, allowing brands to maintain a strong omnichannel approach. Emperia’s virtual experiences also integrate directly into a brand’s existing e-commerce solutions, which allows for direct checkout and inventory management.
“The past 12 months have been crucial in our space, with brands starting to switch from a one-off virtual promotional experience state-of-mind to a notion of creating permanent online flagship stores, which requires a different look and feel and user experience,” said Olga Dogadkina, co-founder and Chief Executive Officer at Emperia. “With the realization that clients will be using these spaces in the long term, and the need to constantly change/update the virtual store the same way they would change their physical space, Emperia has created of a platform that enables full customization of both product display as well decor, allowing brands full creative control; a new era in immersive virtual retail experience design.”
Much like a physical store, with Emperia’s Artemis solution marketers can optimize product placement based on user interactions thanks to the platform’s data analytics. The analytics allow retailers to determine which products are most popular, analyze traffic, and track user activity to increase engagement, customer loyalty and ultimately sales.
Emperia noted that its data demonstrates users spend an average of 14 minutes in its virtual experiences, compared to the average online session duration of static e-commerce websites, which is estimated at two minutes.
For more information on Emperia and its Artemis SaaS solution for virtual reality e-commerce, please visit the company’s website.
Image credit: Emperia
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.