Marxent and CareAR partner to provide Augmented Reality remote customer support services

In Augmented Reality

October 14, 2020, – Marxent, a provider of 3D, augmented and virtual reality (AR/VR) product configuration and visualization services for furniture, kitchen, bath, and outdoor items, has announced a strategic partnership with CareAR that aims to make remote customer support more accessible and easier to deploy.

CareAR offers an AR smart service platform for enterprise that makes expertise accessible for customers, employees, and field workers through live visual AR interactions, instructions, and insights as part of a seamless ServiceNow digital workflow. The company will utilize the Marxent 3D Cloud to manage and distribute digital twins of products that are serviced remotely using the CareAR platform. In turn, Marxent will offer CareAR services to building product manufacturers and home furnishings clients for delivery issue resolution and assembly instructions.

Marxent stated that as fewer people want service technicians and repair professionals in their homes, providing precise, virtual support safely, quickly, and accurately has become business-critical. CareAR’s platform integrates with ServiceNow’s Customer Service Management and allows remote agents to visually assist customers to “see what they see,” using only a standard mobile device camera. AR tools can be used to virtually guide customers and solve problems as if technicians were physically present.

“The need for COVID-safe remote repair, support, and assembly services has become acute,” said Beck Besecker, CEO and Co-Founder of Marxent. “CareAR is the leading smart service platform and we have many clients looking to improve their customer support workflow. We can provide 3D content creation, delivery, and management, while also offering CareAR access to our customers,” Besecker said.

“CareAR has always been about finding the best way to deliver remote, visual support and repair services,” said Sam Waicberg, CEO of CareAR. Marxent 3D Cloud is on the leading edge of 3D content delivery. Their tech will allow us to create, manage, and publish 3D digital twins of products to enhance the customer support experience.”

According to Marxent, as virtual support has become more essential, the demand for digital twins of products has increased, sending CareAR in search of a 3D content management platform that could manage an infinite number of products and product variations, tie them to product data, and deliver them to both web-based and augmented reality applications, as well as ensuring that 3D digital twins work within future applications. “Marxent 3D Cloud does it all,” Waicberg added. “It is able to solve all of our 3D content challenges. We couldn’t be happier with our selection.”

Marxent offers several AR and VR solutions through its Marxent 3D Cloud platform, a content management and hosting platform for 3D products that scales to the enterprise to power product visualization and configuration applications at all points in the customer path to purchase. For more information on Marxent and its technology solutions, please visit the company’s website.

Image credit: Marxent / CareAR

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.