Microsoft announces availability of HoloLens 2 to customers in the United Arab Emirates

In Mixed Reality News

July 20, 2022 – Microsoft has today announced the availability of its HoloLens 2 mixed reality (MR) headset in the United Arab Emirates. HoloLens 2 provides users with an immersive mixed reality experience, offers enterprises business applications and industry ISV solutions through its Microsoft’s Dynamics 365 platform, and is backed by the Microsoft Azure cloud computing service.

“Once again, Microsoft demonstrates its commitment to the UAE as we continue to invest and bring innovative solutions to market,” said Ihsan Anabtawi, COO and CMO, Microsoft UAE. “HoloLens 2 is a cutting-edge device that’s ahead of its time, with AI-powered holograms that respond to commands and interact with real-world surfaces in real time. We are confident that enterprises in the UAE and beyond will leverage it to accelerate their digital transformation journeys and contribute to sustainable economic growth by innovating with confidence and collaborating without boundaries.”

Microsoft’s comprehensive mixed reality platform draws on augmented and virtual reality (AR/VR) to blend the physical and digital worlds. By extending computing beyond two-dimensional screens, mixed reality can help to increase productivity and optimize operations.

According to a study commissioned by Microsoft, HoloLens 2 offers a 177 percent return on investment (ROI) over three years, as well as improvements to employee health and safety, business continuity, customer experience, and customer outcomes.

The company added that thousands of leading organizations across the globe, in industries such as manufacturing, construction, healthcare, retail, and education, are using HoloLens 2 and Azure mixed reality services to transform their businesses. The company noted that benefits of utilizing mixed reality can include things like reduced energy consumption and operational emissions, improved learning and retention, enhanced delivery of patient treatment, greater employee and customer satisfaction, and significant cost savings.

“As we shift to the next computing paradigm, Microsoft is excited to upskill every business and every developer to build secure, collaborative metaverse experiences using best-in-class hardware, intelligent cloud services and cross-platform tools” said Ksenia Ternavskykh, Mixed Reality Product Marketing Lead, Microsoft Middle East and Africa. “By starting with mixed reality, organizations can derive significant and quantifiable impact today and build necessary capabilities to be ready for the future.” 

Distribution and supply chain solutions provider Redington has been appointed as the sole distributor for HoloLens 2 in the UAE and has been fully onboarded together with a number of partners, according to Microsoft.

“As a market leader in broadline and value-added distribution, boasting a wide portfolio of world-class brands, Redington Gulf is uniquely positioned to offer end-to-end solutions with Microsoft HoloLens 2,” said Viswanath Pallasena, CEO, Redington Gulf. “We have seen a high demand for mixed reality across a variety of industries and, together with our strong partner ecosystem, we are primed to help customers leverage mixed reality solutions and become more innovative than they ever thought possible.”

For more information on Microsoft and its HoloLens 2 mixed reality headset, click here.

Image credit: Microsoft

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.