NexTech signs AR e-Commerce deal with Cheeterz Firearm Accessories

April 28, 2019 – NexTech AR Solutions has announced that it has entered into an agreement with Cheeterz Firearm Accessories to render segments of its product line in Augmented Reality. Cheeterz manufactures and sells firearms accessories and devices, including the proprietary Cheeterz ‘Assisted Load Ammunition’ system. NexTech AR will provide 3D product models to Cheeterz through its web AR eCommerce platform, with the goal to introduce augmented reality as a part of Cheeterz overall brand delivery.

“Cheeterz is excited to partner with NexTech AR in delivering a unique and industry-leading experience to our clients,” said Richard Wessler, Chief Commercial Officer at Cheeterz Firearm Accessories. “Our goal is to leverage augmented reality technology to increase product and brand awareness in both the digital and physical retail spaces. We believe that the innovative spirit that has brought our organizations together will forge a trend-setting path for the industry, and we want to be the tip of the spear.”

NexTech’s ‘ARitize’ eCommerce solution is a monthly software as a service (SaaS) software licensing and delivery model in which software is licensed on a subscription basis while being centrally hosted in the cloud. NexTech’s SaaS subscription platform enables retailers to transform 2D images into 3D AR experiences. Utilizing embed coding, NexTech’s browser-based technology eliminates the gap between online shoppers and products, allowing potential buyers to try or place a product in their home before they buy.

NexTech will convert Cheeterz’s line of universal fit, single-use assisted load cartridges into high fidelity 3D AR product images to be used on product pages and in 3D ads. This includes the existing line of devices compatible with semi-automatic weapons as well as forthcoming device lines made for revolvers and sporting rifles, which will be available later this year. Customers who visit the Cheeterz online store or encounter an ad will be able to view the cartridges in full 3D with 360-degree rotation, and “place” the device in their space to understand the size and functionality before making a purchase.

This announcement is the second firearms partnership that NexTech has entered into in as many weeks, having recently just been selected by Walther Arms Inc. to ARitize their product line into 3D models.

“We are excited to sign up our second customer in the firearms industry in just two weeks and expect more customer sign-ups in the coming weeks,” said Evan Gappelberg, CEO of NexTech. “Our AR product images and rotation capabilities will enable buyers to fully examine and understand the product before they buy, similar to how they would experience in-store shopping. We’re excited to help Cheeterz provide its customers with a one-of-a-kind immersive eCommerce experience.”

All Cheeterz devices are American-made in Des Arc, Arkansas, USA.

Image credit: NexTech/Cheeterz

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.