April 18, 2019 – NexTech AR Solutions has announced that it has entered into an agreement with weapons manufacturer Walther Arms Inc, (known for James Bond’s Walther PPK), to render its entire product line in 3D for use in Augmented Reality. Walther is a German weapons manufacturer and a subsidiary of the PW Group. NexTech is going to provide 3D product models to Walther through its web AR eCommerce platform.
“We are excited to be partnering with NexTech AR. This technology will give our customers a new way to interact with our products before and after their purchase. Walther products feature many details in machining and quality, and the 3D representation will allow the customer to clearly see the differences in our product when compared to the competition,” said Cody Osborn, M.Ed., Marketing Manager for Walther Arms, Inc.
NexTech is converting Walther Arms’ approximately 25 products into high fidelity 3D models to be used on Walther’s product pages, in 3D ads, and for use in a Walther AR showroom app. Walther’s existing and future customers will be able to view the products in full 3D on the Walther website, with 360-degree rotation, in order to understand the quality of craftsmanship before purchase.
“Being able to use augmented reality for visualizations, and 3D product views of precision high-quality products like the Walther PPK pistol and other precision products makes a ton of business sense,” said Evan Gappelberg, CEO of NexTech. “We are very excited to be bringing our web-enabled AR technology to such an iconic brand and leader in its field.”
Founded by Carl Walther in 1886, the company has manufactured firearms and air guns at its facility in Germany for more than 100 years. Walther Arms, Inc. is the USA Walther business unit and is based in Fort Smith, Arkansas.
Image credit: NexTech
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.