Samsung announces new baseball VR content as part of new phase of MLB Partnership

June 21, 2017 – Samsung Electronics America, Inc. and Major League Baseball (MLB) today announced a new phase of their partnership to provide a new virtual reality experience, offering fans immersive access to players, ballparks and key baseball moments throughout the remainder of the 2017 MLB Season. Through the multinational partnership, users will be able to enjoy a series of over 20 immersive videos exclusively on the Samsung VR app, Samsung’s virtual reality content service.

“Through our partnership with MLB, we’re taking sports entertainment to a new level as we continue to explore what’s possible with VR,” said Michael Schmier, Vice President of Content and Services, Samsung Electronics America. “Now, with Samsung Gear VR, fans all over the world will be transported right into the action, gaining engaging access to baseball’s most exciting competitors, moments and ballparks, no matter where they are.”

The MLB VR series within the Samsung VR app will provide users with select content experiences, which will bring them face to face with MLB players, offer views of various ballparks, and will show some of the season’s most exciting moments.

Additional select content will include interactive elements, such as player stats, facts, stills and video. The content, which is being captured by Samsung’s Gear 360 cameras, will live exclusively within the Samsung VR app. Users can access the app while wearing the Samsung Gear VR powered by Oculus headset. Alternatively, they can browse and stream the 360-degree content on their Galaxy phones via the mobile app or online.

The partnership will make the VR content available to fans in Canada, Japan, Mexico, South Korea, Taiwan and USA.

Visit the Auganix HUD for more information on Samsung.

Image credit: Samsung

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Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.