April 30, 2022 – Snap, Inc., the company behind the popular augmented reality (AR) social app Snapchat,, has announced its latest hardware offering with the introduction of Pixy, a pocket-sized flying camera that acts as a companion to the Snapchat app.
According to Snap, Pixy will offer users everything that they need to capture the moment from a new perspective, all in a device that fits in the palm of your hand. With the tap of a button, Pixy can fly in four preset flight paths. The flying camera can float, orbit, and follow users wherever they go, without a controller or any set-up. Plus, Pixy is then able to navigate back to a user’s hand, landing gently at the end of the flight.
Videos from flights are wirelessly transferred and saved into Snapchat Memories. From there, users can utilize Snapchat’s editing tools, AR Lenses, and Sounds to customize what they capture. With a few taps, users are able to automatically crop into portrait and apply quick Smart Edits, like Hyperspeed, Bounce, Orbit 3D and Jump Cut. Then, share to Chat, Stories, Spotlight, or any other social platform.
Snap stated that it first created Snapchat as a new way to use the Camera for self-expression and communication. From Lenses to its augmented reality Spectacles, there are many in which Snap has enabled users to share their experiences. Pixy now adds to the company’s offering.
Pixy is available for purchase today in the US and France while supplies last for USD $229.99. Users are reminded that the use of Pixy still must abide by local laws and regulations for the US and France when it comes to the operation of Unmanned Aircraft Systems (UAS), AKA drones.
For more information on Snap’s Pixy drone camera, click here.
Image / video credit: Snap, Inc. / YouTube
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.