In Augmented Reality, Virtual Reality and Mixed Reality News
July 7, 2021 – Six creative projects have been awarded a total of GBP £300,000 / CAD $510,000, as part of the next phase of the UK-Canada Immersive Exchange – a talent development and co-production programme for UK and Canadian immersive technology creatives and producers.
A total of 24 participants – 12 from the UK and 12 from Canada – were chosen from 500 applications for the talent development phase of the exchange, which concluded in February 2021. They included six creative leads from each country – a mixture of artists, filmmakers, theatre directors and innovators – as well as six creative producers from each country, who brought with them a varied range of experiences from diverse backgrounds across the creative spectrum.
Six co-productions have been chosen from the talent development group, including two ‘audience-ready’ projects that will each receive a total of up to GBP £100,000 / CAD $170,000. Four ‘prototype’ projects will also receive approximately GBP £25,000 / CAD $40,000 each, with the finished projects previewing in early 2022.
“We were thrilled to see the breadth of co-production projects that were developed between the UK and Canadian teams,” said Laura Mingail, Program Co-Lead, UK-Canada Immersive Exchange, on behalf of the Canadian Film Centre Media Lab. “The immersive experiences that will receive funding and further support during this next stage of the UK-Canada Immersive Exchange include VR, AR and spatial audio content that range from social impact-centric stories to wildly entertaining experiences. This range of content would not have been possible without having started with such a diverse cohort in terms of both backgrounds and experiences.”
The year-long programme has been developed to support and champion an international cohort of artists, filmmakers, producers, companies and creators from Canada and the UK, aiming to be future leaders of immersive storytelling. Embracing emerging technologies, including virtual reality (VR), augmented reality (AR) and mixed reality (MR), the accelerator aims to pioneer new forms of immersive storytelling by bringing together participants representing a wealth of backgrounds and experiences from games, TV, film, theatre, performing and visual arts, and other forms of digital and interactive media.
The UK-Canada Immersive Exchange is supported by an international partnership between StoryFutures Academy – The UK’s National Centre for Immersive Storytelling (run by the National Film and Television School and Royal Holloway,
University of London), Arts Council England, the Canada Media Fund, the Canadian Film Centre’s Media Lab (CFC Media Lab) and the Canada Council for the Arts.
“We are absolutely delighted that the UK-Canada Immersive Exchange programme has led to such a brilliant set of collaborations and projects, especially under such challenging global circumstances,” added Becky Gregory-Clarke, Program Co Lead, UK-Canada Immersive Exchange and Head of Immersive at StoryFutures Academy. “The intent behind this programme has always been to break down barriers between companies and artists working together across borders, and we are incredibly proud of the way they have embraced this challenge and of the work they’ve done together so far. We can’t wait to experience the incredible immersive worlds they create.”
The audience-ready projects include:
- THE GALAXICLE IMPLOSIONS – a live multiplatform, semi-improvised entertainment experience;
- INTRAVENE – an immersive sound project exploring the overdose crisis.
The prototype projects include:
- ACORN – an artistic experience that immerses users into the wonder of nature and the power of rewilding;
- ALONE TOGETHER – a means to meet and engage with virtual beings, while navigating what’s real;
- DATUM – a location-based augmented-audio ghost-hunt;
- GLOAMING – an immersive multi-site VR experience that simultaneously connects audiences at sunrise and sunset across the world.
For more information on the UK-Canada Immersive Exchange, please click here.
Image credit: StoryFutures Academy
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.