UK kitchen retailer Wren Kitchens to utilize Virtual Reality as part of US market expansion

In Virtual Reality News

February 18, 2020 – UK kitchen retailer, Wren Kitchens, has announced that it will expand overseas this year to bring its kitchens to the American market, with its first international showroom opening in Milford, Connecticut in the summer.

The former Babies “R” Us site on Boston Post Road, will be transformed to house over 100 kitchen displays, and at 31,465 sq. ft., Wren anticipates that it will be the largest kitchen showroom in America.

As part of Wren’s expansion, the company will be employing the use of virtual reality and industry-leading kitchen design tools in order to bring customers dream kitchens to life.

A Wren Kitchens spokesperson said: “We’re excited to bring our vertically integrated model to the United States, the largest home improvement market in the world. It’s imperative to offer our customers a first-class experience, and that starts in our showrooms. We invest heavily in them to offer the latest styles and a truly experiential visit where they can see their kitchen in virtual reality. And also in training our retail staff to offer the customer a fantastic service.”

In the UK, Wren designs, manufactures and delivers over 2,000 kitchens every single week. This spring, the kitchen specialist will open its first US manufacturing facility in Northeast Pennsylvania, with future plans of developing its headquarters in the state too. The 252,000 sq. ft. site in Hanover Industrial Estates, Hanover Township, will encompass state-of-the-art machinery and assembling facilities.

Wren currently employs over 5,500 people across the UK, and the expansion will create a significant number of jobs in America in manufacturing, retail, delivery and logistics as well as various support roles such as customer services and HR.

Founded in 2009, Wren Kitchens has 90 showrooms across the UK. The company also added today that there are several more showroom openings planned throughout the year in the Northeast United States.

Video credit: Wren Kitchensaint

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Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.