Unity and Capgemini partner to help organizations execute their metaverse strategies

In General XR News

August 4, 2022 – Unity, a leading platform for creating and operating real-time 3D (RT3D) content, and Capgemini, a multinational information technology services and consulting company, have announced that they are joining forces to help organizations explore and seize business opportunities and benefits of immersive and metaverse experiences across industries.

Building on years of delivering 3D and immersive assignments for major global companies, Unity and Capgemini will now jointly define and execute sector-specific solutions and professional services to deliver tailored platforms for clients. As part of this new multi-year global partnership alliance, the two companies will:

  • Define approaches and methodologies, and conduct joint R&D projects as part of the Capgemini Metaverse Lab, jointly contributing to the building of the future metaverse/Web3;
  • Support each other in terms of business development, solution development and sales initiatives, leveraging expertise and market insights from both organizations;
  • Scale up a global bench of talent certified on Unity’s RT3D technology, through joint recruitment and training initiatives, in order to grow the global talent pool in these fields.

The partnership will focus on sectors and use cases where the digital customer or employee experiences will benefit most, for example: consumer goods & retail, manufacturing, life sciences, telecommunications, media & technology, energy & utilities, financial services, and public services.

Through the partnership, Unity will enhance Capgemini’s capabilities from customer and employee experience (CX/EX) strategy and design to front-end development and integration, and Capgemini will help to accelerate the growth of Unity’s technology platform thanks to its global footprint, industry expertise and understanding of client needs.

Capgemini will also share market trends and client insights which will enable Unity to further enhance its product roadmap. Joint client projects will benefit from Capgemini’s technology expertise in components that will be instrumental to roll-out and scale the future metaverse and decentralized Web3. These technologies include augmented reality (AR), virtual reality (VR) and mixed reality (MR), blockchain and NFTs, 5G/6G, AI, internet of things and cybersecurity.

“Metaverse and immersive experiences open a whole universe of possibilities for our clients across industries, from enabling more emotional connections with consumers, and reinventing employee experience and collaboration, to optimizing engineering, manufacturing and operations using digital twins,” said Pascal Brier, Chief Innovation Officer at Capgemini and member of the Group Executive Committee. “Shaping sector-specific use cases and developing them at scale will require expert technical and operational capabilities. We are thrilled to partner with Unity, one of the major engines of the metaverse, to enable our clients to realize its real business value.”

In addition, Capgemini is launching its new ‘Metaverse Lab,’ which will aim to help clients shape and execute their industry-specific metaverse strategies and will develop disruptive actionable solutions and platforms with its partners including Unity. The Lab’s R&D programs will cover the future of immersive human-machine interfaces and controllers, the future of work in the metaverse, the future of digital twins, and the future of blockchain and Decentralized Autonomous Organization (DAO).

Capgemini stated that the new Metaverse Lab highlights how the company is progressing its ambitions in the new emerging era of the internet, comprising a team of senior technology experts with a track record in the key underlying technologies of Web3 and the metaverse.

For more information on Unity and its RT3D solutions click here. To find out more about Capgemini and its technology solutions for businesses, click here.

Image / video credit: Capgemini / Unity

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.