April 10, 2020 – This week, the XR Association (XRA), the trade association representing the technology manufacturers that power the virtual, augmented, and mixed reality industries, named Laura Chadwick its Senior Director of Industry Relations.
XRA is a non-profit trade organization representing hardware manufacturers across the broad XR industry, with current members including Facebook, Google, HTC VIVE, Microsoft, Samsung, and Sony Interactive Entertainment. The association promotes the responsible growth and development of XR technology, fosters dialogue among public and private stakeholders, develops industry best practices, and provides education, training, and marketing information related to the XR industry.
Chadwick joins XRA from the National Restaurant Association, where she served as the Director of Corporate Member Engagement. In that capacity, she developed programs for national restaurant brand executives on topics such as technology, innovation, tax, and finance. Chadwick further served as a federal lobbyist for the association’s government affairs department.
“We are thrilled to have Laura join the team at such a critical time for both XRA and the broader XR industry,” said XRA CEO Elizabeth Hyman. “I look forward to working with Laura to expand our research function, build our catalogue of industry-leading best practices, grow our member engagement and industry relations efforts, and continue building awareness of the crucial cross-sector applications of XR technology.”
Chadwick’s hire builds on a reportedly successful 2019 for XRA, which last summer brought on an inaugural executive leader and expanded into the AR space with the addition of Microsoft to its membership. With more than 15 years’ experience in association management, industry relations, and government affairs for leading trade associations, XRA stated that Chadwick is well-positioned to help promote the responsible development and thoughtful advancement of XR technology.
Image credit: XR Association