December 15, 2022 – Blippar, a technology and content platform specializing in augmented reality (AR), has today announced the expansion of Blippbuilder, its no-code AR creation platform, which now enables creators to build augmented reality experiences for AR headsets, starting with Magic Leap 2 and beta testing Meta Quest Pro.
Today’s announcement means that Blippar’s 200,000+ creators are now able to create interactive AR experiences that can be experienced on leading mixed-reality devices. Blippar has initially chosen to enable consumption across Magic Leap and Meta headsets to ensure that the broadest possible spectrum of consumers can engage with experiences developed using its AR creation platform – from enterprise customers and professionals, to students, gamers, and those with AR headsets for daily use.
“Ensuring that the immense potential of AR remains accessible and in the hands of creators is of the utmost importance to us at Blippar,” said Preet Prasannan, CEO of Blippar. “From our position in the center of the AR ecosystem, we value the creativity that stems from all levels of developer knowledge, and we’re proud to continue expanding our offerings, and to be the only company to provide a no-code AR creation solution that is compatible with the world’s leading AR headsets.”
The future of AR is an immersive, digital layer that complements and enhances the daily human experience. Whilst mobile will remain, for most people, the gateway to AR for some years to come, AR headsets are the most seamless gateway to this future as they provide a natural path to consume augmented content, allowing the user to feel there is no distinction between the physical and the augmented experience.
Blippar has worked to build a platform that lets anyone create powerful AR experiences, regardless of their technical knowledge. With this latest integration, Blippar is continuing to ensure that its tools are accessible to everyone.
“The ability to make compelling, interactive content simply is an essential component to a robust AR ecosystem ,” said Michael Angiulo, Chief Growth Officer, Magic Leap. “ We’re thrilled that Blippar enables developers to create quality content for our users. We’re proud to be one of the first companies to make this built for AR content creation platform available to our ecosystem.”
Blippar’s solutions enable creators to produce content for the metaverse in one place. The experiences developed on its platform can be immediately published to any publisher or social media site without the added steps of formatting for different devices. Blippar’s free, no-code AR creation tool, Blippbuilder, offers a highly accessible AR creation platform for users.
Following the company’s move earlier this year to a freemium model, the Blippbuilder platform has seen both a surge in usage and creativity, according to Blippar. The company’s continued platform developments and integrations allow users to create and consume realistic experiences, which the company hopes will play a significant role in the amount of, and quality of, content for AR headset experiences.
For more information on Blippar and its solutions for augmented reality content creation, please visit the company’s website.
Image credit: Blippar
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.