June 16, 2022 – Blippar, a provider of augmented reality (AR) products and services for brands, has recently announced the integration of Blippbuilder, the company’s no-code AR creation tool, into Microsoft Teams. The launch builds on Blippar’s key aim of enabling everyone, from novices with no coding background to experienced developers, to build immersive, 3D, augmented experiences.
As a result of the integration, the 270 million monthly active users of Microsoft Teams can now collaborate, experiment, create and share AR projects that work everywhere, quickly and effortlessly, according to Blippar.
Blippbuilder, the company’s no-code AR platform, combines drag and drop-based functionality with SLAM (Simultaneous localization and mapping), allowing creators at any level to build realistic, immersive AR experiences. Beginners can drop objects into a project, which when published will stay firmly in place using Blippar’s proprietary surface detection technology. The company believes that these experiences will serve as the foundation of the interactive content that will make up the metaverse.
Blippbuilder includes access to tutorials and best practice guides to familiarize users with AR creation, taking them from concept to content. Experiences are built to be engaged with via browser – known as WebAR – removing the friction of, and reliance on dedicated apps or hardware. WebAR experiences can be accessed through a wide range of platforms, including Facebook, Snapchat, TikTok, WeChat, WhatsApp, alongside conventional web and mobile browsers.
Teams users can now integrate Blippbuilder directly into their existing workflow to include the functionality of adaptive cards, single sign-on, and notifications, alongside real-time feedback and approvals, to provide immediate transparency and seamless integration from inception to distribution, according to Blippar. The addition of tooltips, support features, and starter projects also allows teams to begin creating straightaway.
“The existing process for creating and publishing AR for businesses, agencies, and brands is splintered. Companies are forced to use multiple tools and services to support collaboration, feedback, reviews, updates, approvals, and finalization of projects,” said Faisal Galaria, CEO at Blippar. “By introducing Blippbuilder to Microsoft Teams, workstreams including team channels and group chats, we’re making it easier than ever before for people to collaborate, create and share amazing AR experiences with our partners at Teams”.
Blippar also offers a developer creation tool, its WebAR SDK. While Blippbuilder for Teams is designed to be an accessible and time-efficient entry point for millions of new users, following this validation of AR, organizations can progress to building experiences with Blippar’s SDK. The enterprise platform boasts an advanced implementation of SLAM and marker tracking, alongside integrations with the key 3D frameworks, including A-Frame, PlayCanvas, and Babylon.js.
Image credit: Blippar