In Augmented Reality and Mixed Reality News
June 15, 2022 – Kaleidoco, a Web3 entertainment technology company creating original augmented reality (AR) experiences, has today announced the raise of USD $7 million in seed funding. Investors that participated in the round included Animoca Brands, GameFi Ventures, Gemini, Jane Street, Adit Ventures, Merit Circle, Nexo, HexTrust, SuperChain Capital, and TSG (The Seelig Group). Kaleidoscope stated that the funding will be used to accelerate growth through key hires as the company continues to build out its AR Tech Platform and ‘Particle Ink Metaverse.’
Kaleidoco recently debuted Particle Ink, its mixed reality metaverse set within the “2.5th Dimension,” at the opening of TED2022. The presentation showcased Kaleidoco’s never-before-seen, patent-pending Augmented Reality Multi-Viewer technology, which enabled nearly 1,400 guests in attendance to simultaneously experience AR, projection mapping, and live performance through synchronized tablets. The experience was also broadcast live globally.
Kaleidoco also recently opened the first live portal into the 2.5th Dimension with ‘Particle Ink: The Speed of Dark,’ in the Las Vegas Arts District, with the portal open from Wednesday through Sunday at 7PM and 9PM. For tickets and more information on Particle Ink, click here.
Later this year, Kaleidoco will be expanding the Particle Ink Metaverse with the release of its first AR NFT collection and GameFi experience utilizing its patented Augmented Unification Technology.
“Kaleidoco’s mission is to propel Web3 and mixed reality entertainment forward through the Particle Ink Metaverse and augmented reality technologies that engage, inspire, and connect the world,” said Jennifer Tuft, co-founder and co-CEO of Kaleidoco. “Using AR as the foundation for a metaverse allows us to stay grounded in our physical world and with those around us while also benefiting from the boundless potential of the digital world.”
“We are excited and driven by the potential of AR both in and out of the entertainment sector, and we believe AR will play just as big of a role – if not a bigger one – than VR in the metaverse,” said Cassandra Rosenthal, co-founder and co-CEO of Kaleidoco. “AR is the 4th dimension layered onto everyday life. We are already seeing the beginnings of this for instance in social interactions, education, and retail which seamlessly engages customers and clients more robustly.”
Commenting on their investment, Jon Cholak, partner and co-chief investment officer at Adit Ventures, said: “We invest in disruptive companies with the power to shape tomorrow’s economy, and we are particularly excited about Kaleidoco’s cross-vertical potential and ability to scale at pace. The company’s unique Augmented Unification technology is primed to shake up the entertainment industry, and we’re looking forward to seeing its evolution and the immersive and interactive experiences it can create.”
Coinciding with today’s funding announcement, as well as off the back of its debut at TED2022, Kaleidoco will be exhibiting at Founders Forum (London, UK, June 14-16) and speaking at Annecy International Animation Film Festival 2022 (France, June 13-18). A video feature on the company’s presence at TED2022 will also be released later this month on the official TED website.
To learn more about Kaleidoco and its augmented reality technology platform, and its Particle Ink metaverse experience, please visit the company’s website.
Image / video credit: Kaleidoco / YouTube
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.